Visual Website Optimizer vs Hotjar

Struggling to choose between Visual Website Optimizer and Hotjar? Both products offer unique advantages, making it a tough decision.

Visual Website Optimizer is a Business & Commerce solution with tags like ab-testing, conversion-optimization, website-testing.

It boasts features such as A/B testing, Multivariate testing, Heatmaps and scrollmaps, Funnel analysis, Split URL testing, AI-powered personalization, Integrations with analytics platforms and pros including Easy to set up tests without coding, Detailed analytics and reporting, Can target tests to specific segments, Has free plan for small businesses.

On the other hand, Hotjar is a Ai Tools & Services product tagged with analytics, heatmaps, recordings, surveys, feedback.

Its standout features include Heatmaps, Recordings, Funnels, Surveys, Feedback Polls, In-Page Analytics, Conversion Funnels, User Recordings, Form Analysis, Feedback Widgets, and it shines with pros like Easy to use interface, Detailed analytics and insights, User session recordings, Integration with popular tools, Good customer support.

Feature	Visual Website Optimizer	Hotjar
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Ai Tools & Services

Product Overview

Visual Website Optimizer

Description: Visual Website Optimizer is an A/B testing and conversion rate optimization software that allows you to test changes to your website to increase conversions. It makes it easy to set up A/B and multivariate tests without coding.

Hotjar

Description: Hotjar is a user experience analytics and feedback software that helps website owners understand how visitors are using their site. It offers features like heatmaps, recordings, funnels, surveys, and feedback polls.

Key Features Comparison

Visual Website Optimizer Features

• A/B testing
• Multivariate testing
• Heatmaps and scrollmaps
• Funnel analysis
• Split URL testing
• AI-powered personalization
• Integrations with analytics platforms

Hotjar Features

• Heatmaps
• Recordings
• Funnels
• Surveys
• Feedback Polls
• In-Page Analytics
• Conversion Funnels
• User Recordings
• Form Analysis
• Feedback Widgets

Pros & Cons Analysis

Visual Website Optimizer

Pros

• Easy to set up tests without coding
• Detailed analytics and reporting
• Can target tests to specific segments
• Has free plan for small businesses

Cons

• Limited number of tests on free plan
• No mobile app optimization features
• Steep learning curve for advanced features

Hotjar

Pros

• Easy to use interface
• Detailed analytics and insights
• User session recordings
• Integration with popular tools
• Good customer support

Cons

• Can get expensive for larger websites
• Limited customization options
• Recording limit per site

Pricing Comparison

Visual Website Optimizer

• Free
• Freemium
• Subscription-Based

Hotjar

• Freemium
• Subscription-Based