Visual Website Optimizer vs Hotjar

Struggling to choose between Visual Website Optimizer and Hotjar? Both products offer unique advantages, making it a tough decision.

Visual Website Optimizer is a Business & Commerce solution with tags like ab-testing, conversion-optimization, website-testing.

It boasts features such as A/B testing, Multivariate testing, Heatmaps and scrollmaps, Funnel analysis, Split URL testing, AI-powered personalization, Integrations with analytics platforms and pros including Easy to set up tests without coding, Detailed analytics and reporting, Can target tests to specific segments, Has free plan for small businesses.

On the other hand, Hotjar is a Ai Tools & Services product tagged with analytics, heatmaps, recordings, surveys, feedback.

Its standout features include Heatmaps, Recordings, Funnels, Surveys, Feedback Polls, In-Page Analytics, Conversion Funnels, User Recordings, Form Analysis, Feedback Widgets, and it shines with pros like Easy to use interface, Detailed analytics and insights, User session recordings, Integration with popular tools, Good customer support.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Visual Website Optimizer

Visual Website Optimizer

Visual Website Optimizer is an A/B testing and conversion rate optimization software that allows you to test changes to your website to increase conversions. It makes it easy to set up A/B and multivariate tests without coding.

Categories:
ab-testing conversion-optimization website-testing

Visual Website Optimizer Features

  1. A/B testing
  2. Multivariate testing
  3. Heatmaps and scrollmaps
  4. Funnel analysis
  5. Split URL testing
  6. AI-powered personalization
  7. Integrations with analytics platforms

Pricing

  • Free
  • Freemium
  • Subscription-Based

Pros

Easy to set up tests without coding

Detailed analytics and reporting

Can target tests to specific segments

Has free plan for small businesses

Cons

Limited number of tests on free plan

No mobile app optimization features

Steep learning curve for advanced features


Hotjar

Hotjar

Hotjar is a user experience analytics and feedback software that helps website owners understand how visitors are using their site. It offers features like heatmaps, recordings, funnels, surveys, and feedback polls.

Categories:
analytics heatmaps recordings surveys feedback

Hotjar Features

  1. Heatmaps
  2. Recordings
  3. Funnels
  4. Surveys
  5. Feedback Polls
  6. In-Page Analytics
  7. Conversion Funnels
  8. User Recordings
  9. Form Analysis
  10. Feedback Widgets

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to use interface

Detailed analytics and insights

User session recordings

Integration with popular tools

Good customer support

Cons

Can get expensive for larger websites

Limited customization options

Recording limit per site