What is HeatMapCo?
HeatMapCo is a user behavior analytics and heatmap software used by website owners, marketers, and analysts to understand how users interact with their website or app. The software generates visual heatmaps and click analytics showing where visitors click, tap, scroll, and focus their attention.
Key features of HeatMapCo include:
- Scroll maps showing scroll behavior and depth
- Click heatmaps highlighting tap and click patterns
- Attention heatmaps showing elements with most user focus
- Overlay heatmaps to view data layers on site
- Real-time activity dashboard
- Session recordings to replay user interactions
- A/B testing experiments and analysis
- Funnels and conversion analytics
- Integrations with web analytics tools
HeatMapCo offers different pricing plans depending on the number of pages tracked and volume of visitors. They provide a forever free plan for small sites along with premium monthly subscriptions for advanced analytics and more data. The tool is useful for understanding visitor interactions, improving conversions, fixing usability issues, and enhancing user experience.