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FullStory

FullStory is a digital experience analytics platform that records website and mobile app sessions to help understand user behavior. It captures all user interactions including clicks, taps, scrolls, pages views, etc. for playback and analysis.

What is FullStory?

FullStory is a powerful digital experience analytics software that records every user interaction on your website or mobile app. It helps product teams understand exactly how users interact with their sites by capturing every click, tap, scroll, gesture and page view so you can replay sessions like videos.

Key features and benefits of FullStory include:

  • Session replay - Watch recordings of real user sessions to see exactly how visitors use your site.
  • Heatmaps - See where users click, tap, scroll and hover to identify navigation issues.
  • Funnels - Visualize conversion journeys to understand dropoffs.
  • Search analytics - See exactly how visitors search your site and where they end up.
  • Form analytics - Pinpoint issues causing form abandonment.
  • Rage clicks - Detect areas causing user frustration.
  • Custom events - Insert tracking for engagement, conversions, errors.
  • Robust integration options - Integrate with popular tools like Google Analytics, Mixpanel, Amplitude and more.
  • Flexible pricing plans based on traffic.

FullStory is used by product, marketing, analytics, UX and development teams at thousands of organizations to improve digital experiences. With its comprehensive session replays and analytics, FullStory provides unprecedented visibility into user actions so you can delight customers and accelerate business results.

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