Freshmarketer vs FullStory

Struggling to choose between Freshmarketer and FullStory? Both products offer unique advantages, making it a tough decision.

Freshmarketer is a Business & Commerce solution with tags like marketing, automation, crm, lead-capture, email-marketing, analytics.

It boasts features such as Lead capture forms, Email marketing campaigns, Automation workflows, Contact management, Analytics and pros including Designed for small businesses, Easy to use interface, Affordable pricing, Integrates with other Freshworks products.

On the other hand, FullStory is a Ai Tools & Services product tagged with analytics, user-behavior, session-recording.

Its standout features include Session replay, Heatmaps, Funnels, Form analytics, Custom events, Integrations, and it shines with pros like Detailed session replays, Easy to use interface, Powerful analytics, Good customer support.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Freshmarketer

Freshmarketer

Freshmarketer is a marketing automation and CRM platform designed for small businesses. Key features include lead capture forms, email marketing campaigns, simple automation workflows, contact management, and analytics.

Categories:
marketing automation crm lead-capture email-marketing analytics

Freshmarketer Features

  1. Lead capture forms
  2. Email marketing campaigns
  3. Automation workflows
  4. Contact management
  5. Analytics

Pricing

  • Freemium
  • Subscription-Based

Pros

Designed for small businesses

Easy to use interface

Affordable pricing

Integrates with other Freshworks products

Cons

Limited customization options

Can be overwhelming for non-technical users

Limited reporting and analytics features


FullStory

FullStory

FullStory is a digital experience analytics platform that records website and mobile app sessions to help understand user behavior. It captures all user interactions including clicks, taps, scrolls, pages views, etc. for playback and analysis.

Categories:
analytics user-behavior session-recording

FullStory Features

  1. Session replay
  2. Heatmaps
  3. Funnels
  4. Form analytics
  5. Custom events
  6. Integrations

Pricing

  • Subscription-Based

Pros

Detailed session replays

Easy to use interface

Powerful analytics

Good customer support

Cons

Can get expensive for large sites

Limited customization options

No A/B testing features