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Formisimo

Formisimo is a user behavior tracking and analytics tool for websites and web applications. It helps analyze how users interact with online forms to optimize conversion rates.

What is Formisimo?

Formisimo is a user behavior tracking and analytics tool designed specifically for understanding and optimizing conversion rates on online forms. It installs easily on any website or web app to capture detailed analytics on how visitors are interacting with forms, such as:

  • Where they click
  • Where they exit the form
  • What fields they focus on
  • Average time spent on each page/section
  • Which buttons they click or hover over
  • Form abandonment points
  • Conversion funnels and rates

Formisimo then processes these behavioral insights into easy-to-understand dashboards, heatmaps, session replays, and recommendations to help companies understand the weak points in their forms and identify opportunities to increase form conversion rates. It provides an easy way to conduct A/B/n split tests on form layouts and flows as well.

The platform integrates easily with tools like Google Analytics and major form builders. It's designed for marketers, product managers, UX specialists and developers who want to optimize web forms for higher conversions.

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