What is ClickTale?
ClickTale is a powerful customer experience analytics software used by businesses to understand how visitors interact with their website or mobile app. It works by recording every mouse movement, click, scroll, and keyboard entry performed by visitors in order to generate visual representations and in-depth analytics.
Some of the key features of ClickTale include:
- Session recordings - Watch exactly how each visitor navigates your site, where they struggle, and what causes them to leave.
- Heatmaps - See where visitors click, tap, move their mouse, and scroll to identify good and bad page elements.
- Conversion funnels - Visualize the step-by-step paths visitors take from entry page to goal completion to see where dropoffs happen.
- Form analytics - Understand how visitors interact with forms, which fields cause issues, and what is causing form abandonment.
- A/B testing integration - Compare how site changes impact visitor behaviors between a control page and a variation.
These visual representations and detailed analytics help product teams, marketers, and customer support optimize web pages, improve user experiences, increase conversions and retention, and reduce struggle points. With session replays, teams can literally see user struggles first-hand instead of guessing why issues occur.
ClickTale integrates with leading tools like Google Analytics and Heap Analytics to enrich visitor behavior data. It offers customized pricing plans for companies of all sizes to fit various needs and budgets.