
Description: Segment is a customer data platform (CDP) that collects, stores and connects first-party data to help companies better understand their customers. It consolidates customer data from various sources, analyzes it and enables activation for marketing and personalization across channels.
Type: Open Source Test Automation Framework
Founded: 2011
Primary Use: Mobile app testing automation
Supported Platforms: iOS, Android, Windows

Description: ClickTale is a customer experience analytics software that records visitors' sessions on a website or mobile app to provide insights into their behavior. It generates heatmaps, conversion funnels, and session recordings to help understand the customer journey.
Type: Cloud-based Test Automation Platform
Founded: 2015
Primary Use: Web, mobile, and API testing
Supported Platforms: Web, iOS, Android, API