Segment
Segment is a customer data platform (CDP) that collects, stores and connects first-party data to help companies better understand their customers. It consolidates customer data from various sources, analyzes it and enables activation for marketing and personalization across chann
data-collection
data-analysis
customer-understanding
marketing
personalization
Segment: Customer Data Platform for Better Customer Understanding
A customer data platform (CDP) that collects, stores and connects first-party data to help companies better understand their customers, consolidate customer data from various sources, analyze it and enable activation for marketing and personalization across channels.
What is Segment?
Segment is a customer data platform (CDP) that aims to help companies collect, store, analyze and activate their first-party customer data. Some key capabilities and benefits of Segment include:
- Data collection - Segment seamlessly connects to data sources like websites, mobile apps, CRM platforms, email tools, support tools and more to import customer data from these sources into one unified platform.
- Data organization - The platform structures and standardizes customer data that may be fragmented across sources so it's usable and actionable.
- Analysis - Segment allows you to create unified customer profiles and segments to better understand your customers through analytics and reporting.
- Activation - It connects the organized data to marketing, analytics, personalization and other systems you use so you can take action on your customer insights effectively.
Overall, Segment aims to be the central platform for managing all elements of the customer data lifecycle. Some typical users include digital native companies that use many SaaS tools and want to unify their customer data across them for better personalization, marketing and analytics rather than store data in each siloed system.
Segment Features
Features
- Unified customer profiles
- Data collection and integration
- Analytics and segmentation
- Activation and personalization
Pricing
- Freemium
- Subscription-Based
Pros
Pre-built integrations
Flexible data schema
Powerful segmentation
Omnichannel activation
Cons
Complex setup and configuration
Limited ad hoc analysis
Expensive at scale
Limited identity resolution
Official Links
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