Google Tag Manager vs Segment

Struggling to choose between Google Tag Manager and Segment? Both products offer unique advantages, making it a tough decision.

Google Tag Manager is a Online Services solution with tags like tag-management, marketing-analytics, conversion-tracking, web-analytics.

It boasts features such as Tag management system to manage marketing and analytics tags, Easy implementation of tracking codes without coding, Built-in tag templates, Real-time tag preview and debugging, A/B testing, Custom triggers and variables, Cross-domain tracking, Data layer management, User permissions and access controls, Integration with Google Analytics, AdWords, etc. and pros including Simple and intuitive user interface, No need to edit website code, Quick implementation of tags, Centralized tag management, Cross-platform and cross-domain tracking, A/B testing capabilities, Free version available.

On the other hand, Segment is a Business & Commerce product tagged with data-collection, data-analysis, customer-understanding, marketing, personalization.

Its standout features include Unified customer profiles, Data collection and integration, Analytics and segmentation, Activation and personalization, and it shines with pros like Pre-built integrations, Flexible data schema, Powerful segmentation, Omnichannel activation.

Feature	Google Tag Manager	Segment
Overall Score	N/A	N/A
Primary Category	Online Services	Business & Commerce

Product Overview

Google Tag Manager

Description: Google Tag Manager is a tag management system that allows you to quickly and easily implement tracking codes and pixels. It helps manage tags used for tracking and marketing optimization from one UI without editing code.

Segment

Description: Segment is a customer data platform (CDP) that collects, stores and connects first-party data to help companies better understand their customers. It consolidates customer data from various sources, analyzes it and enables activation for marketing and personalization across channels.

Key Features Comparison

Google Tag Manager Features

• Tag management system to manage marketing and analytics tags
• Easy implementation of tracking codes without coding
• Built-in tag templates
• Real-time tag preview and debugging
• A/B testing
• Custom triggers and variables
• Cross-domain tracking
• Data layer management
• User permissions and access controls
• Integration with Google Analytics, AdWords, etc.

Segment Features

• Unified customer profiles
• Data collection and integration
• Analytics and segmentation
• Activation and personalization

Pros & Cons Analysis

Google Tag Manager

Pros

• Simple and intuitive user interface
• No need to edit website code
• Quick implementation of tags
• Centralized tag management
• Cross-platform and cross-domain tracking
• A/B testing capabilities
• Free version available

Cons

• Can get complex for advanced implementations
• Limited custom JavaScript editing in free version
• Requires some technical knowledge
• Not ideal for very small or very large implementations

Segment

Pros

• Pre-built integrations
• Flexible data schema
• Powerful segmentation
• Omnichannel activation

Cons

• Complex setup and configuration
• Limited ad hoc analysis
• Expensive at scale
• Limited identity resolution

Pricing Comparison

Google Tag Manager

• Free
• Premium

Segment

• Freemium
• Subscription-Based