Revealytics
Revealytics is a cloud-based customer data platform (CDP) that helps companies collect customer data from various sources, create unified customer profiles, and activate that data across channels. It enables personalized marketing and optimized customer experiences.
customer-data
data-analytics
personalization
Revealytics: Cloud CDP for Unified Customer Profiles
Collect, unify, and activate customer data with Revealytics, a cloud-based CDP for personalized marketing and optimized customer experiences.
What is Revealytics?
Revealytics is a cloud-based customer data platform (CDP) designed to help companies collect, unify, and activate customer data for personalized marketing efforts and optimized customer experiences. Here are some key features of Revealytics:
- Data Ingestion - Integrates customer data from various sources like CRM systems, email systems, website behavior, mobile apps, offline purchases, surveys, and more to build a 360-degree customer profile.
- Identity Resolution - Uses AI and machine learning to match data on the same customers from disparate sources to create unified customer profiles with a single identifier.
- Segmentation - Allows creating custom segments and audience groups based on multiple data attributes and user behaviors to target specific groups.
- Activation & Orchestration - Distributes customer segments and attributes across marketing, advertising, personalization and other activation channels to coordinate omnichannel customer experiences.
- Reporting & Analytics - Provides insights into customer profiles and helps analyze the performance of different segments across channels through attribution and predictive analytics.
- Privacy & Governance - Leverages capabilities like consent management, access control and data residency to help enforce privacy policies and governance requirements.
- Easy Integration - Offers pre-built connectors and APIs to integrate with existing martech stacks like CMS, CRM, Email Service Providers etc.
- Cloud-based Infrastructure - Hosted on cloud infrastructure on AWS and leverages it for reliability, scalability and high performance.
Revealytics Features
Features
- Unified customer profiles
- Data collection from multiple sources
- Segmentation and analytics
- Omnichannel activation
- Real-time data streaming
- Predictive modeling and machine learning
- Customizable dashboards and reporting
Pricing
- Subscription-Based
Pros
Consolidates data into single customer view
Enables hyper-personalization
Improves marketing ROI
Scalable cloud-based solution
User-friendly interface
Robust segmentation capabilities
Integrates with existing martech stack
Cons
Can be complex for non-technical users
Requires expertise to maximize capabilities
Integration with some data sources requires custom work
Lacks some predictive analytics features of dedicated solutions
May require additional investment in data science team
Official Links
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