What is Indicado?
Indicado is a customer data platform (CDP) designed to create a unified customer profile by consolidating data from multiple sources like your CRM, website, mobile apps, and more. With a complete view of each customer, Indicado makes customer segmentation and personalization easy.
Key features include:
- Unified customer profiles - Consolidates data from disparate sources into one view of each customer.
- Segmentation - Lets you divide customers into groups for targeted marketing campaigns.
- Personalization - Customizes messaging and offers for microsegments or individual customers.
- Cross-channel activation - Distributes customer segments and messaging across channels like email, web, mobile push and more.
- Analytics - Tracks engagement and marketing performance to optimize campaigns.
Indicado is ideal for marketing teams looking to improve the relevancy of their messaging through unified customer data and personalization across channels. The CDP makes it easier to understand customers and coordinate omnichannel marketing strategies.