Acquisio: Automate Customer Acquisition
Acquisio is a software platform for marketing teams to automate customer acquisition across channels like email, social media, and search. It uses AI to optimize campaign performance to help marketers gain more customers.
What is Acquisio?
Acquisio is an integrated software platform designed to help digital marketing teams automate and optimize their customer acquisition campaigns across multiple channels. Its key capabilities include:
- Cross-channel campaign automation - Automate campaigns across channels like email, social media, search, and display with drag-and-drop workflow builders.
- AI optimization - Acquisio uses machine learning and predictive analytics to optimize campaign performance and deliver the right message to the right customer at the scale.
- Unified reporting and analytics - Track and analyze campaign performance from a single dashboard with unified cross-channel analytics and attribution modeling.
- Account-based marketing - Supports tailored campaigns focused on targeted company accounts that align sales and marketing.
- Robust integrations - Comes with a number of third-party integrations with marketing, sales, and analytics tools to support complete workflows.
- Supports channels like Facebook, Twitter, LinkedIn, Google Ads, Google Analytics, Salesforce, Marketo and others.
Overall, Acquisio combines marketing campaign automation, AI-powered predictive analytics, and unified insights to help B2B as well as B2C marketing teams to improve campaign performance and gain more customers across acquisition channels.