What is MParticle?
mParticle is a customer data platform (CDP) designed to help companies collect, unify, and connect customer data from websites, mobile apps, cloud software, and data warehouses. It aims to be the central hub for managing customer data across an organization.
Here are some key capabilities of mParticle:
- Data Collection - mParticle offers pre-built integrations and APIs to connect and ingest behavioral data from websites, mobile apps, CRM platforms, cloud software, and more. This includes event data, user profiles, and commerce transactions.
- Data Unification - The platform stitches customer data together across sources to create unified customer profiles with insights into behavior, transactions, and more across devices and channels.
- Data Activation - mParticle makes customer data accessible to other systems like analytics tools, marketing automation platforms, advertising networks, and data warehouses. It offers integrations to connect data with over 300 endpoints.
- Identity Resolution - The platform resolves anonymous and known customer identities across devices and sessions to power cross-device tracking, attribution, and targeting.
- Consent and Privacy Management - mParticle provides functionality to collect, manage, and respect consumer privacy choices and data collection consents across regions and channels.
- Scalable Infrastructure - mParticle emphasizes powerful data collection, routing, and transformation infrastructure to handle billions of data points and connections.
Overall, mParticle aims to be the connectivity and data layer for managing every customer touchpoint. It's used by consumer brands, retailers, media publishers, and more to power their customer data stack and personalization initiatives.