MParticle
mParticle is a customer data platform that collects, unifies, and activates customer data across websites, apps, and data warehouses. It offers pre-built integrations to connect and send data to hundreds of marketing, analytics, advertising, and commerce tools.
data-collection
customer-analytics
marketing-integrations
mParticle: Customer Data Platform for Unified Customer Experience
Collects, unifies, and activates customer data across websites, apps, and data warehouses with pre-built integrations to marketing, analytics, advertising, and commerce tools.
What is MParticle?
mParticle is a customer data platform (CDP) designed to help companies collect, unify, and connect customer data from websites, mobile apps, cloud software, and data warehouses. It aims to be the central hub for managing customer data across an organization.
Here are some key capabilities of mParticle:
- Data Collection - mParticle offers pre-built integrations and APIs to connect and ingest behavioral data from websites, mobile apps, CRM platforms, cloud software, and more. This includes event data, user profiles, and commerce transactions.
- Data Unification - The platform stitches customer data together across sources to create unified customer profiles with insights into behavior, transactions, and more across devices and channels.
- Data Activation - mParticle makes customer data accessible to other systems like analytics tools, marketing automation platforms, advertising networks, and data warehouses. It offers integrations to connect data with over 300 endpoints.
- Identity Resolution - The platform resolves anonymous and known customer identities across devices and sessions to power cross-device tracking, attribution, and targeting.
- Consent and Privacy Management - mParticle provides functionality to collect, manage, and respect consumer privacy choices and data collection consents across regions and channels.
- Scalable Infrastructure - mParticle emphasizes powerful data collection, routing, and transformation infrastructure to handle billions of data points and connections.
Overall, mParticle aims to be the connectivity and data layer for managing every customer touchpoint. It's used by consumer brands, retailers, media publishers, and more to power their customer data stack and personalization initiatives.
MParticle Features
Features
- Collects customer data from websites, mobile apps, APIs, and offline sources
- Unifies data into a single customer profile
- Enables segmentation and analysis of customer behaviors
- Provides APIs and SDKs to integrate with data sources and destinations
- Offers pre-built connectors for hundreds of marketing and analytics tools
- Supports event streaming to tools like BigQuery and Snowflake
- Provides identity resolution across devices and channels
- Enables governance of customer data usage
Pricing
- Subscription-Based
Pros
Unifies data from disparate sources into one platform
Pre-built integrations make connecting data easy
Scales to handle large volumes of customer data
Flexible APIs allow for custom integration
Robust segmentation and analytics capabilities
Helps comply with data privacy regulations
Cons
Can be complex to set up and may require developer resources
Requires resources to maintain integrations as APIs evolve
Does not provide its own analytics or visualization
Must connect desired analytics and marketing tools separately
Official Links
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