Heap Analytics
Heap Analytics is a user behavior analytics platform that helps product teams understand how customers use their products. It automatically captures every user action in your web or mobile app, letting you measure funnels, retention cohorts, and core product metrics.
analytics
user-behavior-analytics
product-analytics
Heap Analytics: User Behavior Analytics
Heap Analytics is a user behavior analytics platform that helps product teams understand how customers use their products. It automatically captures every user action in your web or mobile app, letting you measure funnels, retention cohorts, and core product metrics.
What is Heap Analytics?
Heap Analytics is a robust user behavior analytics platform designed to help product and growth teams deeply understand how users interact with their digital products. It automatically captures every user action in your web or mobile application, allowing you to measure key metrics like funnels, retention cohorts, sticky features, and more.
Unlike legacy analytics tools, Heap automatically captures all user actions from page views to clicks to form submissions without any tracking code. This means you can immediately ask any product question without pre-configuring events. Heap lets you measure the full user journey from acquisition to activation to retention and revenue.
Core capabilities include:
- Automatic capture of all user actions and events
- Retroactive analysis - ask new questions on past data
- Funnel and retention cohort analysis
- UX analysis to find sticky features
- Attribution to understand marketing channel performance
Heap integrates with popular tools like Amplitude, Mixpanel, and Google Analytics. It's trusted by over 8,000 fast-growing product teams like Uber, Twilio, and HubSpot. With Heap's automated event capture and retroactive analytics, product teams can move faster and more confidently.
Heap Analytics Features
Features
- Session recordings
- Funnel analysis
- Retention cohorts
- User behavior analytics
- Mobile app analytics
- Web analytics
Pricing
- Freemium
- Subscription-Based
Pros
Easy to implement
Powerful analytics capabilities
Intuitive user interface
Great customer support
Cons
Can get expensive for larger companies
Setup requires some technical expertise
May lack some advanced features of larger platforms
Official Links
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