What is TapReason?
TapReason is a software designed to help businesses optimize their websites and apps to increase lead generation and conversions. It provides various tools to create interactive flows, assessments, and surveys that engage visitors to gather valuable customer insights.
Some key features of TapReason include:
- Visual flow builder to create personalized interactive guides, quizzes, and surveys to qualify leads and understand customer needs.
- Built-in integrations with marketing platforms like HubSpot, Marketo, and Salesforce to capture and route leads.
- Conversion optimization tools like A/B testing, heatmaps, session recordings to understand customer journeys and pinpoint areas for improvement.
- Analytics and reporting to analyze conversion funnels, identify sales opportunities, and demonstrate ROI.
- Tools to target website visitors based on their journey to serve them personalized content and CTAs.
- Capabilities to deploy interactive elements without IT help and optimize them continuously.
TapReason is designed for marketers, growth hackers, product managers, and sales teams who want to drive more conversions by understanding their customers better. It replaces the need for multiple tools with an all-in-one lead gen and CRO platform.