Matomo vs Smartlook

Struggling to choose between Matomo and Smartlook? Both products offer unique advantages, making it a tough decision.

Matomo is a Online Services solution with tags like analytics, tracking, privacy, opensource.

It boasts features such as Real-time analytics, Customizable dashboards, Goal and funnel tracking, Heatmaps, A/B testing, Custom segments, API access, Plugin ecosystem and pros including Open source and self-hosted, Strong focus on privacy, Powerful free community edition, Highly customizable and extensible.

On the other hand, Smartlook is a Ai Tools & Services product tagged with analytics, heatmaps, recordings, user-behavior.

Its standout features include Session recordings, Heatmaps, Funnels, Form analytics, User analytics, and it shines with pros like Easy to implement, Affordable pricing, Good customer support, Intuitive dashboard.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Matomo

Matomo

Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Categories:
analytics tracking privacy opensource

Matomo Features

  1. Real-time analytics
  2. Customizable dashboards
  3. Goal and funnel tracking
  4. Heatmaps
  5. A/B testing
  6. Custom segments
  7. API access
  8. Plugin ecosystem

Pricing

  • Open Source
  • Freemium
  • Subscription-Based

Pros

Open source and self-hosted

Strong focus on privacy

Powerful free community edition

Highly customizable and extensible

Cons

Steeper learning curve than some tools

Requires technical expertise to set up and manage

Limited support options


Smartlook

Smartlook

Smartlook is a user experience analytics software that records visitors' interactions on websites and mobile apps. It generates heatmaps, session recordings, and user analytics to help understand user behavior.

Categories:
analytics heatmaps recordings user-behavior

Smartlook Features

  1. Session recordings
  2. Heatmaps
  3. Funnels
  4. Form analytics
  5. User analytics

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to implement

Affordable pricing

Good customer support

Intuitive dashboard

Cons

Limited customization options

No A/B testing

Data sampling for some plans