66Analytics vs Matomo

Struggling to choose between 66Analytics and Matomo? Both products offer unique advantages, making it a tough decision.

66Analytics is a Business & Commerce solution with tags like data-analytics, data-visualization, dashboards, reports.

It boasts features such as Data Connectors, Dashboards, Visualizations, Segmentation, A/B Testing, Predictive Analytics, Alerts and Notifications and pros including Intuitive drag-and-drop interface, Pre-built templates and widgets, Real-time data analytics, Robust segmentation capabilities, A/B testing built-in, Affordable pricing.

On the other hand, Matomo is a Online Services product tagged with analytics, tracking, privacy, opensource.

Its standout features include Real-time analytics, Customizable dashboards, Goal and funnel tracking, Heatmaps, A/B testing, Custom segments, API access, Plugin ecosystem, and it shines with pros like Open source and self-hosted, Strong focus on privacy, Powerful free community edition, Highly customizable and extensible.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

66Analytics

66Analytics

66Analytics is an analytics and data visualization platform designed for marketers. It allows users to connect multiple data sources, analyze consumer behavior, create dashboards and reports, run A/B tests, and more.

Categories:
Business & Commerce Analytics
data-analytics data-visualization dashboards reports

66Analytics Features

  1. Data Connectors
  2. Dashboards
  3. Visualizations
  4. Segmentation
  5. A/B Testing
  6. Predictive Analytics
  7. Alerts and Notifications

Pricing

  • Freemium
  • Subscription-Based

Pros

Intuitive drag-and-drop interface

Pre-built templates and widgets

Real-time data analytics

Robust segmentation capabilities

A/B testing built-in

Affordable pricing

Cons

Steep learning curve

Limited customization options

Only supports web analytics data

Lacks advanced statistical modeling

Matomo

Matomo

Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Categories:
Online Services Web Analytics
analytics tracking privacy opensource

Matomo Features

  1. Real-time analytics
  2. Customizable dashboards
  3. Goal and funnel tracking
  4. Heatmaps
  5. A/B testing
  6. Custom segments
  7. API access
  8. Plugin ecosystem

Pricing

  • Open Source
  • Freemium
  • Subscription-Based

Pros

Open source and self-hosted

Strong focus on privacy

Powerful free community edition

Highly customizable and extensible

Cons

Steeper learning curve than some tools

Requires technical expertise to set up and manage

Limited support options