66Analytics vs Matomo

Struggling to choose between 66Analytics and Matomo? Both products offer unique advantages, making it a tough decision.

66Analytics is a Business & Commerce solution with tags like data-analytics, data-visualization, dashboards, reports.

It boasts features such as Data Connectors, Dashboards, Visualizations, Segmentation, A/B Testing, Predictive Analytics, Alerts and Notifications and pros including Intuitive drag-and-drop interface, Pre-built templates and widgets, Real-time data analytics, Robust segmentation capabilities, A/B testing built-in, Affordable pricing.

On the other hand, Matomo is a Online Services product tagged with analytics, tracking, privacy, opensource.

Its standout features include Real-time analytics, Customizable dashboards, Goal and funnel tracking, Heatmaps, A/B testing, Custom segments, API access, Plugin ecosystem, and it shines with pros like Open source and self-hosted, Strong focus on privacy, Powerful free community edition, Highly customizable and extensible.

Feature	66Analytics	Matomo
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Online Services

Product Overview

66Analytics

Description: 66Analytics is an analytics and data visualization platform designed for marketers. It allows users to connect multiple data sources, analyze consumer behavior, create dashboards and reports, run A/B tests, and more.

Matomo

Description: Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Key Features Comparison

66Analytics Features

• Data Connectors
• Dashboards
• Visualizations
• Segmentation
• A/B Testing
• Predictive Analytics
• Alerts and Notifications

Matomo Features

• Real-time analytics
• Customizable dashboards
• Goal and funnel tracking
• Heatmaps
• A/B testing
• Custom segments
• API access
• Plugin ecosystem

Pros & Cons Analysis

66Analytics

Pros

• Intuitive drag-and-drop interface
• Pre-built templates and widgets
• Real-time data analytics
• Robust segmentation capabilities
• A/B testing built-in
• Affordable pricing

Cons

• Steep learning curve
• Limited customization options
• Only supports web analytics data
• Lacks advanced statistical modeling

Matomo

Pros

• Open source and self-hosted
• Strong focus on privacy
• Powerful free community edition
• Highly customizable and extensible

Cons

• Steeper learning curve than some tools
• Requires technical expertise to set up and manage
• Limited support options

Pricing Comparison

66Analytics

• Freemium
• Subscription-Based

Matomo

• Open Source
• Freemium
• Subscription-Based