Google Analytics vs Yandex.Metrica

Struggling to choose between Google Analytics and Yandex.Metrica? Both products offer unique advantages, making it a tough decision.

Google Analytics is a Online Services solution with tags like web-analytics, traffic-tracking, behavior-analytics.

It boasts features such as Real-time reporting, Customizable dashboards, Goal and funnel tracking, Ecommerce tracking, Custom segments, Audience insights, Integrations and pros including Free version available, Powerful and customizable, Easy to use interface, Real-time data, Robust reporting features, Integrates with other Google products.

On the other hand, Yandex.Metrica is a Online Services product tagged with analytics, tracking, statistics, web-traffic, user-behavior.

Its standout features include Detailed website traffic and user behavior analytics, Real-time data tracking and reporting, Customizable dashboards and reports, Audience segmentation and user profiling, Conversion tracking and goal monitoring, Ecommerce analytics and shopping funnel optimization, Integration with other Yandex products and third-party tools, and it shines with pros like Comprehensive web analytics solution, Free plan available with substantial features, Robust data visualization and reporting, Granular user behavior insights, Seamless integration with Yandex ecosystem.

Feature	Google Analytics	Yandex.Metrica
Overall Score	1	N/A
Primary Category	Online Services	Online Services

Product Overview

Google Analytics

Description: Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.

Yandex.Metrica

Description: Yandex.Metrica is a web analytics service offered by Yandex that tracks and reports website traffic and user behavior data. It provides details on sessions, users, geography, sources, content, goals, and ecommerce.

Key Features Comparison

Google Analytics Features

• Real-time reporting
• Customizable dashboards
• Goal and funnel tracking
• Ecommerce tracking
• Custom segments
• Audience insights
• Integrations

Yandex.Metrica Features

• Detailed website traffic and user behavior analytics
• Real-time data tracking and reporting
• Customizable dashboards and reports
• Audience segmentation and user profiling
• Conversion tracking and goal monitoring
• Ecommerce analytics and shopping funnel optimization
• Integration with other Yandex products and third-party tools

Pros & Cons Analysis

Google Analytics

Pros

• Free version available
• Powerful and customizable
• Easy to use interface
• Real-time data
• Robust reporting features
• Integrates with other Google products

Cons

• Can be overwhelming for beginners
• Requires technical setup
• Limits on number of hits for free version
• No offline tracking in free version
• Relies heavily on cookies

Yandex.Metrica

Pros

• Comprehensive web analytics solution
• Free plan available with substantial features
• Robust data visualization and reporting
• Granular user behavior insights
• Seamless integration with Yandex ecosystem

Cons

• Limited language support (primarily Russian and English)
• Potential data privacy concerns for non-Russian users
• Learning curve for users unfamiliar with Yandex products

Pricing Comparison

Google Analytics

• Free
• Subscription-Based

Yandex.Metrica

• Free
• Freemium