umami vs Matomo

Struggling to choose between umami and Matomo? Both products offer unique advantages, making it a tough decision.

umami is a Online Services solution with tags like analytics, tracking, traffic, dashboards, reports, open-source.

It boasts features such as Open source web analytics tool, Tracks page views and unique visitors, Provides dashboards and reports for traffic analysis, Easy to install and use, Fast and lightweight design and pros including Free and open source, Simple and easy to use, Focused on privacy, Lightweight and fast, Customizable and extensible.

On the other hand, Matomo is a Online Services product tagged with analytics, tracking, privacy, opensource.

Its standout features include Real-time analytics, Customizable dashboards, Goal and funnel tracking, Heatmaps, A/B testing, Custom segments, API access, Plugin ecosystem, and it shines with pros like Open source and self-hosted, Strong focus on privacy, Powerful free community edition, Highly customizable and extensible.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

umami

umami

Umami is an open source web analytics tool focused on simplicity and privacy. It tracks page views and unique visitors and provides dashboards and reports to analyze traffic to your site. It is easy to install and use, with a fast and lightweight design.

Categories:
Online Services Web Analytics
analytics tracking traffic dashboards reports open-source

Umami Features

  1. Open source web analytics tool
  2. Tracks page views and unique visitors
  3. Provides dashboards and reports for traffic analysis
  4. Easy to install and use
  5. Fast and lightweight design

Pricing

  • Open Source
  • Free

Pros

Free and open source

Simple and easy to use

Focused on privacy

Lightweight and fast

Customizable and extensible

Cons

Limited built-in features compared to paid tools

Requires some technical knowledge to set up and manage

Lacks support and documentation

Not suitable for large, complex sites

Matomo

Matomo

Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Categories:
Online Services Web Analytics
analytics tracking privacy opensource

Matomo Features

  1. Real-time analytics
  2. Customizable dashboards
  3. Goal and funnel tracking
  4. Heatmaps
  5. A/B testing
  6. Custom segments
  7. API access
  8. Plugin ecosystem

Pricing

  • Open Source
  • Freemium
  • Subscription-Based

Pros

Open source and self-hosted

Strong focus on privacy

Powerful free community edition

Highly customizable and extensible

Cons

Steeper learning curve than some tools

Requires technical expertise to set up and manage

Limited support options