Fathom Analytics vs Matomo

Struggling to choose between Fathom Analytics and Matomo? Both products offer unique advantages, making it a tough decision.

Fathom Analytics is a Online Services solution with tags like analytics, traffic, metrics, open-source.

It boasts features such as Open source analytics platform, Lightweight and fast, Privacy focused - no user tracking, Provides insights into site traffic and metrics, Goal and event tracking, Customizable dashboard, Works with static sites and blogs and pros including Free and open source, Lightweight and fast loading, Respects user privacy, Easy to self-host, Customizable and extensible.

On the other hand, Matomo is a Online Services product tagged with analytics, tracking, privacy, opensource.

Its standout features include Real-time analytics, Customizable dashboards, Goal and funnel tracking, Heatmaps, A/B testing, Custom segments, API access, Plugin ecosystem, and it shines with pros like Open source and self-hosted, Strong focus on privacy, Powerful free community edition, Highly customizable and extensible.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Fathom Analytics

Fathom Analytics

Fathom Analytics is an open-source alternative to Google Analytics for websites. It's a simple, privacy-focused analytics tool that provides insights into site traffic, valuable metrics, and user engagement over time to optimize the website for visitors.

Categories:
analytics traffic metrics open-source

Fathom Analytics Features

  1. Open source analytics platform
  2. Lightweight and fast
  3. Privacy focused - no user tracking
  4. Provides insights into site traffic and metrics
  5. Goal and event tracking
  6. Customizable dashboard
  7. Works with static sites and blogs

Pricing

  • Open Source
  • Self-Hosted

Pros

Free and open source

Lightweight and fast loading

Respects user privacy

Easy to self-host

Customizable and extensible

Cons

Limited built-in features compared to GA

Requires some technical expertise to set up

Lacks some advanced analytics functionality

Smaller user community than GA


Matomo

Matomo

Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Categories:
analytics tracking privacy opensource

Matomo Features

  1. Real-time analytics
  2. Customizable dashboards
  3. Goal and funnel tracking
  4. Heatmaps
  5. A/B testing
  6. Custom segments
  7. API access
  8. Plugin ecosystem

Pricing

  • Open Source
  • Freemium
  • Subscription-Based

Pros

Open source and self-hosted

Strong focus on privacy

Powerful free community edition

Highly customizable and extensible

Cons

Steeper learning curve than some tools

Requires technical expertise to set up and manage

Limited support options