Fathom Analytics vs Google Analytics

Struggling to choose between Fathom Analytics and Google Analytics? Both products offer unique advantages, making it a tough decision.

Fathom Analytics is a Online Services solution with tags like analytics, traffic, metrics, open-source.

It boasts features such as Open source analytics platform, Lightweight and fast, Privacy focused - no user tracking, Provides insights into site traffic and metrics, Goal and event tracking, Customizable dashboard, Works with static sites and blogs and pros including Free and open source, Lightweight and fast loading, Respects user privacy, Easy to self-host, Customizable and extensible.

On the other hand, Google Analytics is a Online Services product tagged with web-analytics, traffic-tracking, behavior-analytics.

Its standout features include Real-time reporting, Customizable dashboards, Goal and funnel tracking, Ecommerce tracking, Custom segments, Audience insights, Integrations, and it shines with pros like Free version available, Powerful and customizable, Easy to use interface, Real-time data, Robust reporting features, Integrates with other Google products.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.