Webtrends
Webtrends is a web analytics software that allows companies to track and analyze traffic to their website. It provides insights into visitor behavior, marketing campaign performance, and site optimization opportunities.
analytics
traffic-tracking
user-behavior
marketing-optimization
Webtrends: Web Analytics Software
Web analytics software to track website traffic, analyze visitor behavior, and optimize site performance
What is Webtrends?
Webtrends is a powerful web analytics platform used by large enterprises to measure and optimize their digital marketing efforts. It provides comprehensive reporting on website, mobile app, and digital campaign performance.
Key features of Webtrends include:
- In-depth analysis of site visitor behavior - where they come from, what pages they view, conversion funnels, etc.
- A/B and multivariate testing tools to optimize web pages.
- Integration with major marketing channels like SEO, PPC, email, and social media.
- Custom dashboards for different teams and user roles.
- APIs and data export to integrate with other systems.
- Industry-specific solutions for retail, media, travel, and other verticals.
Webtrends is focused on large enterprises with complex digital properties and large amounts of web traffic and customer data to analyze. The product offers strong scale, availability, and security capabilities to support mission-critical deployments.
Customers include industry leaders like Microsoft, UPS, Samsung, Adidas, and Pearson.
Webtrends Features
Features
- Real-time analytics
- Customizable dashboards
- A/B testing
- Heatmaps
- Funnel visualization
- Segment analysis
- Campaign tracking
Pricing
- Subscription-Based
Pros
Robust analytics capabilities
Intuitive interface
Flexible pricing options
Good customer support
Integrates with many other tools
Cons
Steep learning curve
Can be complex for beginners
Limitations for small businesses
Official Links
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