Open Web Analytics vs Webtrends

Struggling to choose between Open Web Analytics and Webtrends? Both products offer unique advantages, making it a tough decision.

Open Web Analytics is a Business & Commerce solution with tags like open-source, web-analytics, traffic-tracking, usage-analytics.

It boasts features such as Open source web analytics software, Easy to install and configure, Tracks website visitors and traffic sources, Provides reports on visits, page views, referrers, search keywords, Customizable dashboards and reporting, Event and goal tracking, Support for A/B testing, API for data export and integration, Works with MySQL, PostgreSQL and MS SQL databases and pros including Free and open source, Easy to set up and use, Provides core web analytics functionality, Customizable and extensible, Self-hosted - you control your data, Active development community.

On the other hand, Webtrends is a Business & Commerce product tagged with analytics, traffic-tracking, user-behavior, marketing-optimization.

Its standout features include Real-time analytics, Customizable dashboards, A/B testing, Heatmaps, Funnel visualization, Segment analysis, Campaign tracking, and it shines with pros like Robust analytics capabilities, Intuitive interface, Flexible pricing options, Good customer support, Integrates with many other tools.

Feature	Open Web Analytics	Webtrends
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

Open Web Analytics

Description: Open Web Analytics (OWA) is an open source web analytics software that allows you to track and analyze traffic on your website. It is designed to be easy to install and use, while providing detailed analytics reports.

Webtrends

Description: Webtrends is a web analytics software that allows companies to track and analyze traffic to their website. It provides insights into visitor behavior, marketing campaign performance, and site optimization opportunities.

Key Features Comparison

Open Web Analytics Features

• Open source web analytics software
• Easy to install and configure
• Tracks website visitors and traffic sources
• Provides reports on visits, page views, referrers, search keywords
• Customizable dashboards and reporting
• Event and goal tracking
• Support for A/B testing
• API for data export and integration
• Works with MySQL, PostgreSQL and MS SQL databases

Webtrends Features

• Real-time analytics
• Customizable dashboards
• A/B testing
• Heatmaps
• Funnel visualization
• Segment analysis
• Campaign tracking

Pros & Cons Analysis

Open Web Analytics

Pros

• Free and open source
• Easy to set up and use
• Provides core web analytics functionality
• Customizable and extensible
• Self-hosted - you control your data
• Active development community

Cons

• Less features than commercial solutions
• Requires technical expertise to install and manage
• Limited support options
• Not as user friendly as some tools
• Potential security risks if not updated regularly

Webtrends

Pros

• Robust analytics capabilities
• Intuitive interface
• Flexible pricing options
• Good customer support
• Integrates with many other tools

Cons

• Steep learning curve
• Can be complex for beginners
• Limitations for small businesses

Pricing Comparison

Open Web Analytics

• Open Source

Webtrends

• Subscription-Based