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Matomo vs Open Web Analytics

Professional comparison and analysis to help you choose the right software solution for your needs.

Matomo icon
Matomo
Open Web Analytics icon
Open Web Analytics

Matomo vs Open Web Analytics: The Verdict

⚡ Summary:

Matomo: Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Open Web Analytics: Open Web Analytics (OWA) is an open source web analytics software that allows you to track and analyze traffic on your website. It is designed to be easy to install and use, while providing detailed analytics reports.

Both tools serve their respective audiences. Compare the features, pricing, and user ratings above to determine which best fits your needs.

Last updated: May 2026 · Comparison by Sugggest Editorial Team

Feature Matomo Open Web Analytics
Sugggest Score — —
Category Online Services Business & Commerce
Pricing Open Source Open Source

Product Overview

Matomo
Matomo

Description: Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Type: software

Pricing: Open Source

Open Web Analytics
Open Web Analytics

Description: Open Web Analytics (OWA) is an open source web analytics software that allows you to track and analyze traffic on your website. It is designed to be easy to install and use, while providing detailed analytics reports.

Type: software

Pricing: Open Source

Key Features Comparison

Matomo
Matomo Features
  • Real-time analytics
  • Customizable dashboards
  • Goal and funnel tracking
  • Heatmaps
  • A/B testing
  • Custom segments
  • API access
  • Plugin ecosystem
Open Web Analytics
Open Web Analytics Features
  • Open source web analytics software
  • Easy to install and configure
  • Tracks website visitors and traffic sources
  • Provides reports on visits, page views, referrers, search keywords
  • Customizable dashboards and reporting
  • Event and goal tracking
  • Support for A/B testing
  • API for data export and integration
  • Works with MySQL, PostgreSQL and MS SQL databases

Pros & Cons Analysis

Matomo
Matomo

Pros

  • Open source and self-hosted
  • Strong focus on privacy
  • Powerful free community edition
  • Highly customizable and extensible

Cons

  • Steeper learning curve than some tools
  • Requires technical expertise to set up and manage
  • Limited support options
Open Web Analytics
Open Web Analytics

Pros

  • Free and open source
  • Easy to set up and use
  • Provides core web analytics functionality
  • Customizable and extensible
  • Self-hosted - you control your data
  • Active development community

Cons

  • Less features than commercial solutions
  • Requires technical expertise to install and manage
  • Limited support options
  • Not as user friendly as some tools
  • Potential security risks if not updated regularly

Pricing Comparison

Matomo
Matomo
  • Open Source
Open Web Analytics
Open Web Analytics
  • Open Source

Related Comparisons

Learn More About Each Product

Matomo
Matomo
Reviews, pricing & alternatives →
Open Web Analytics
Open Web Analytics
Reviews, pricing & alternatives →

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