Matomo vs Webtrends

Struggling to choose between Matomo and Webtrends? Both products offer unique advantages, making it a tough decision.

Matomo is a Online Services solution with tags like analytics, tracking, privacy, opensource.

It boasts features such as Real-time analytics, Customizable dashboards, Goal and funnel tracking, Heatmaps, A/B testing, Custom segments, API access, Plugin ecosystem and pros including Open source and self-hosted, Strong focus on privacy, Powerful free community edition, Highly customizable and extensible.

On the other hand, Webtrends is a Business & Commerce product tagged with analytics, traffic-tracking, user-behavior, marketing-optimization.

Its standout features include Real-time analytics, Customizable dashboards, A/B testing, Heatmaps, Funnel visualization, Segment analysis, Campaign tracking, and it shines with pros like Robust analytics capabilities, Intuitive interface, Flexible pricing options, Good customer support, Integrates with many other tools.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Matomo

Matomo

Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Categories:
Online Services Web Analytics
analytics tracking privacy opensource

Matomo Features

  1. Real-time analytics
  2. Customizable dashboards
  3. Goal and funnel tracking
  4. Heatmaps
  5. A/B testing
  6. Custom segments
  7. API access
  8. Plugin ecosystem

Pricing

  • Open Source
  • Freemium
  • Subscription-Based

Pros

Open source and self-hosted

Strong focus on privacy

Powerful free community edition

Highly customizable and extensible

Cons

Steeper learning curve than some tools

Requires technical expertise to set up and manage

Limited support options

Webtrends

Webtrends

Webtrends is a web analytics software that allows companies to track and analyze traffic to their website. It provides insights into visitor behavior, marketing campaign performance, and site optimization opportunities.

Categories:
Business & Commerce Web Analytics
analytics traffic-tracking user-behavior marketing-optimization

Webtrends Features

  1. Real-time analytics
  2. Customizable dashboards
  3. A/B testing
  4. Heatmaps
  5. Funnel visualization
  6. Segment analysis
  7. Campaign tracking

Pricing

  • Subscription-Based

Pros

Robust analytics capabilities

Intuitive interface

Flexible pricing options

Good customer support

Integrates with many other tools

Cons

Steep learning curve

Can be complex for beginners

Limitations for small businesses