Freshlytics vs Matomo

Struggling to choose between Freshlytics and Matomo? Both products offer unique advantages, making it a tough decision.

Freshlytics is a Business & Commerce solution with tags like analytics, ecommerce, conversion-optimization.

It boasts features such as Real-time analytics dashboard, Heatmaps to see user clicks, A/B testing, Funnel analysis, Segmentation, Predictive analytics, Integrations with ecommerce platforms and pros including Easy to set up and use, Affordable pricing, Good customer support, Useful features for optimizing conversions.

On the other hand, Matomo is a Online Services product tagged with analytics, tracking, privacy, opensource.

Its standout features include Real-time analytics, Customizable dashboards, Goal and funnel tracking, Heatmaps, A/B testing, Custom segments, API access, Plugin ecosystem, and it shines with pros like Open source and self-hosted, Strong focus on privacy, Powerful free community edition, Highly customizable and extensible.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Freshlytics

Freshlytics

Freshlytics is an analytics and conversion optimization software designed for ecommerce stores. It provides insights into website traffic, sales funnels, customer behavior, and product performance to help online businesses increase conversions and revenue.

Categories:
Business & Commerce Analytics
analytics ecommerce conversion-optimization

Freshlytics Features

  1. Real-time analytics dashboard
  2. Heatmaps to see user clicks
  3. A/B testing
  4. Funnel analysis
  5. Segmentation
  6. Predictive analytics
  7. Integrations with ecommerce platforms

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to set up and use

Affordable pricing

Good customer support

Useful features for optimizing conversions

Cons

Limited customization options

Can be slow to load reports

Mobile app needs improvement

Matomo

Matomo

Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Categories:
Online Services Web Analytics
analytics tracking privacy opensource

Matomo Features

  1. Real-time analytics
  2. Customizable dashboards
  3. Goal and funnel tracking
  4. Heatmaps
  5. A/B testing
  6. Custom segments
  7. API access
  8. Plugin ecosystem

Pricing

  • Open Source
  • Freemium
  • Subscription-Based

Pros

Open source and self-hosted

Strong focus on privacy

Powerful free community edition

Highly customizable and extensible

Cons

Steeper learning curve than some tools

Requires technical expertise to set up and manage

Limited support options