Clickmap vs Matomo

Struggling to choose between Clickmap and Matomo? Both products offer unique advantages, making it a tough decision.

Clickmap is a Online Services solution with tags like heatmap, click-tracking, user-tracking.

It boasts features such as Heatmap visualization of user clicks and mouse movements, Scroll activity tracking, Detailed reporting on user behavior, Integration with popular web analytics platforms, Customizable heatmap settings and filters and pros including Provides valuable insights into user interaction with a website, Easy to set up and use, Offers a free plan for small websites, Helps identify areas for website optimization.

On the other hand, Matomo is a Online Services product tagged with analytics, tracking, privacy, opensource.

Its standout features include Real-time analytics, Customizable dashboards, Goal and funnel tracking, Heatmaps, A/B testing, Custom segments, API access, Plugin ecosystem, and it shines with pros like Open source and self-hosted, Strong focus on privacy, Powerful free community edition, Highly customizable and extensible.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Clickmap

Clickmap

Clickmap is a web analytics software used to track how users interact with a website. It generates heatmaps showing click data, mouse movements, and scroll activity.

Categories:
heatmap click-tracking user-tracking

Clickmap Features

  1. Heatmap visualization of user clicks and mouse movements
  2. Scroll activity tracking
  3. Detailed reporting on user behavior
  4. Integration with popular web analytics platforms
  5. Customizable heatmap settings and filters

Pricing

  • Free
  • Freemium
  • Subscription-Based

Pros

Provides valuable insights into user interaction with a website

Easy to set up and use

Offers a free plan for small websites

Helps identify areas for website optimization

Cons

Limited functionality in the free plan

May slow down website performance if not optimized

Paid plans can be expensive for small businesses


Matomo

Matomo

Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Categories:
analytics tracking privacy opensource

Matomo Features

  1. Real-time analytics
  2. Customizable dashboards
  3. Goal and funnel tracking
  4. Heatmaps
  5. A/B testing
  6. Custom segments
  7. API access
  8. Plugin ecosystem

Pricing

  • Open Source
  • Freemium
  • Subscription-Based

Pros

Open source and self-hosted

Strong focus on privacy

Powerful free community edition

Highly customizable and extensible

Cons

Steeper learning curve than some tools

Requires technical expertise to set up and manage

Limited support options