Simple Analytics vs Matomo

Struggling to choose between Simple Analytics and Matomo? Both products offer unique advantages, making it a tough decision.

Simple Analytics is a Online Services solution with tags like website-analytics, privacy, open-source.

It boasts features such as Tracks overall site visits and pageviews, Open-source and self-hosted, Does not use cookies or store personal data, Provides basic analytics like top pages, referrers, etc, Lightweight and fast and pros including Respects user privacy, Easy to install and use, Completely free and open-source, Lightweight and fast with minimal impact on site speed.

On the other hand, Matomo is a Online Services product tagged with analytics, tracking, privacy, opensource.

Its standout features include Real-time analytics, Customizable dashboards, Goal and funnel tracking, Heatmaps, A/B testing, Custom segments, API access, Plugin ecosystem, and it shines with pros like Open source and self-hosted, Strong focus on privacy, Powerful free community edition, Highly customizable and extensible.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Simple Analytics

Simple Analytics

Simple Analytics is a simple, open-source website analytics tool that respects user privacy. It tracks overall site visits and pageviews without using cookies or storing personal data.

Categories:
Online Services Analytics
website-analytics privacy open-source

Simple Analytics Features

  1. Tracks overall site visits and pageviews
  2. Open-source and self-hosted
  3. Does not use cookies or store personal data
  4. Provides basic analytics like top pages, referrers, etc
  5. Lightweight and fast

Pricing

  • Open Source

Pros

Respects user privacy

Easy to install and use

Completely free and open-source

Lightweight and fast with minimal impact on site speed

Cons

Limited features compared to advanced analytics platforms

Requires some technical knowledge to self-host

No user tracking or advanced segmentation

No mobile app

Matomo

Matomo

Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Categories:
Online Services Web Analytics
analytics tracking privacy opensource

Matomo Features

  1. Real-time analytics
  2. Customizable dashboards
  3. Goal and funnel tracking
  4. Heatmaps
  5. A/B testing
  6. Custom segments
  7. API access
  8. Plugin ecosystem

Pricing

  • Open Source
  • Freemium
  • Subscription-Based

Pros

Open source and self-hosted

Strong focus on privacy

Powerful free community edition

Highly customizable and extensible

Cons

Steeper learning curve than some tools

Requires technical expertise to set up and manage

Limited support options