Google Tag Manager vs Matomo
Struggling to choose between Google Tag Manager and Matomo? Both products offer unique advantages, making it a tough decision.
Google Tag Manager is a Online Services solution with tags like tag-management, marketing-analytics, conversion-tracking, web-analytics.
It boasts features such as Tag management system to manage marketing and analytics tags, Easy implementation of tracking codes without coding, Built-in tag templates, Real-time tag preview and debugging, A/B testing, Custom triggers and variables, Cross-domain tracking, Data layer management, User permissions and access controls, Integration with Google Analytics, AdWords, etc. and pros including Simple and intuitive user interface, No need to edit website code, Quick implementation of tags, Centralized tag management, Cross-platform and cross-domain tracking, A/B testing capabilities, Free version available.
On the other hand, Matomo is a Online Services product tagged with analytics, tracking, privacy, opensource.
Its standout features include Real-time analytics, Customizable dashboards, Goal and funnel tracking, Heatmaps, A/B testing, Custom segments, API access, Plugin ecosystem, and it shines with pros like Open source and self-hosted, Strong focus on privacy, Powerful free community edition, Highly customizable and extensible.
To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.
Google Tag Manager
Google Tag Manager is a tag management system that allows you to quickly and easily implement tracking codes and pixels. It helps manage tags used for tracking and marketing optimization from one UI without editing code.
Categories:
Google Tag Manager Features
- Tag management system to manage marketing and analytics tags
- Easy implementation of tracking codes without coding
- Built-in tag templates
- Real-time tag preview and debugging
- A/B testing
- Custom triggers and variables
- Cross-domain tracking
- Data layer management
- User permissions and access controls
- Integration with Google Analytics, AdWords, etc.
Pricing
- Free
- Premium
Pros
Cons
Matomo
Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.
Categories:
Matomo Features
- Real-time analytics
- Customizable dashboards
- Goal and funnel tracking
- Heatmaps
- A/B testing
- Custom segments
- API access
- Plugin ecosystem
Pricing
- Open Source
- Freemium
- Subscription-Based