KISSmetrics vs Google Trends

Struggling to choose between KISSmetrics and Google Trends? Both products offer unique advantages, making it a tough decision.

KISSmetrics is a Business & Commerce solution with tags like analytics, customer-analytics, engagement, funnel-analysis, cohort-analysis, customer-retention.

It boasts features such as Track customer behavior across websites, mobile apps, etc, Provide insights into customer journeys, funnel analysis, cohort analysis, etc, Integration with over 100 other tools and platforms, A/B testing, Funnel visualization, Retention analysis, Segmentation, Email and push notification integration and pros including Powerful analytics and segmentation capabilities, Easy to use and integrate, Good for understanding customer journeys and funnels, Flexible pricing options.

On the other hand, Google Trends is a Online Services product tagged with google, trends, analytics, search-volume, popularity-tracking.

Its standout features include Search volume data, Geographic breakdowns, Time comparisons, Related topics and searches, Comparison with up to 5 terms, Downloadable CSV data, Embeddable charts and graphs, and it shines with pros like Free to use, Easy to understand data visualizations, Compares search volume globally or by region, Tracks trends over custom time ranges, Good for keyword research and trend analysis.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

KISSmetrics

KISSmetrics

KISSmetrics is a customer analytics and engagement platform that allows companies to track customer behavior across websites, mobile apps, and other platforms. It provides insights into customer journeys, funnel analysis, cohort analysis, and customer retention.

Categories:
analytics customer-analytics engagement funnel-analysis cohort-analysis customer-retention

KISSmetrics Features

  1. Track customer behavior across websites, mobile apps, etc
  2. Provide insights into customer journeys, funnel analysis, cohort analysis, etc
  3. Integration with over 100 other tools and platforms
  4. A/B testing
  5. Funnel visualization
  6. Retention analysis
  7. Segmentation
  8. Email and push notification integration

Pricing

  • Freemium
  • Subscription-Based

Pros

Powerful analytics and segmentation capabilities

Easy to use and integrate

Good for understanding customer journeys and funnels

Flexible pricing options

Cons

Can get expensive at higher tiers

Setup and implementation can be complex

Limited free plan options

Not as full-featured as some enterprise-level tools


Google Trends

Google Trends

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. It offers data and visualizations showing how frequently particular search terms are entered relative to total search volume over given time periods.

Categories:
google trends analytics search-volume popularity-tracking

Google Trends Features

  1. Search volume data
  2. Geographic breakdowns
  3. Time comparisons
  4. Related topics and searches
  5. Comparison with up to 5 terms
  6. Downloadable CSV data
  7. Embeddable charts and graphs

Pricing

  • Free

Pros

Free to use

Easy to understand data visualizations

Compares search volume globally or by region

Tracks trends over custom time ranges

Good for keyword research and trend analysis

Cons

Limited to last 12 months of data

Delayed data updates

Maximum 5 terms per comparison

No demographic data