KISSmetrics
KISSmetrics is a customer analytics and engagement platform that allows companies to track customer behavior across websites, mobile apps, and other platforms. It provides insights into customer journeys, funnel analysis, cohort analysis, and customer retention.
analytics
customer-analytics
engagement
funnel-analysis
cohort-analysis
customer-retention
KISSmetrics: Customer Analytics & Engagement Platform
Customer analytics and engagement platform for tracking customer behavior across websites, mobile apps, and other platforms, providing insights into customer journeys, funnel analysis, cohort analysis, and customer retention.
What is KISSmetrics?
KISSmetrics is a robust customer analytics and engagement platform used by companies to understand customer behavior across devices and platforms. It allows businesses to track every customer action across websites, mobile apps, offline interactions, and more to see the customer journey from initial visit to repeat purchase.
Key features of KISSmetrics include:
- Cross-channel tracking of all customer interactions and tie them back to individuals
- Analysis of the customer journey including drop-off points, conversions, and funnels
- Cohort analysis to see trends among customer groups over time
- Retention tracking to understand customer loyalty and churn
- Integration with platforms like Shopify, Stripe, MailChimp and others
- A/B testing capabilities to test variations of UI, campaigns, pricing and more
- Automatic alerts and custom reporting to share insights across the business
KISSmetrics aims to be an all-in-one customer intelligence platform that goes beyond surface-level metrics like pageviews and downloads. The depth of data it collects allows product, marketing and executive teams to truly understand the customer journey end-to-end. This helps them optimize decision-making to improve customer experiences.
KISSmetrics Features
Features
- Track customer behavior across websites, mobile apps, etc
- Provide insights into customer journeys, funnel analysis, cohort analysis, etc
- Integration with over 100 other tools and platforms
- A/B testing
- Funnel visualization
- Retention analysis
- Segmentation
- Email and push notification integration
Pricing
- Freemium
- Subscription-Based
Pros
Powerful analytics and segmentation capabilities
Easy to use and integrate
Good for understanding customer journeys and funnels
Flexible pricing options
Cons
Can get expensive at higher tiers
Setup and implementation can be complex
Limited free plan options
Not as full-featured as some enterprise-level tools
Official Links
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