
Description: Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.
Type: Open Source Test Automation Framework
Founded: 2011
Primary Use: Mobile app testing automation
Supported Platforms: iOS, Android, Windows

Description: KISSmetrics is a customer analytics and engagement platform that allows companies to track customer behavior across websites, mobile apps, and other platforms. It provides insights into customer journeys, funnel analysis, cohort analysis, and customer retention.
Type: Cloud-based Test Automation Platform
Founded: 2015
Primary Use: Web, mobile, and API testing
Supported Platforms: Web, iOS, Android, API