SteelHouse
SteelHouse is an adtech company that provides cross-channel marketing solutions, including online ad retargeting, site optimization, and analytics. Their platform aims to help brands engage customers across devices and channels.
SteelHouse: Cross-Channel Marketing Solutions
SteelHouse provides online ad retargeting, site optimization, and analytics solutions for cross-channel marketing, helping brands engage customers across devices and channels.
What is SteelHouse?
SteelHouse is an advertising technology company that offers cross-channel marketing solutions to brands and agencies. Founded in 2009 and headquartered in Los Angeles, California, SteelHouse's key products and solutions include:
- Retargeting - SteelHouse provides ad retargeting capabilities across display, mobile, social, native, and video ad channels. Their AI-powered platform allows brands to target customers with relevant ads based on previous site behavior.
- Site Optimization - SteelHouse offers on-site tools like promotional overlays, surveys, site messaging, and dynamic content to help improve engagement and conversions.
- Attribution & Analytics - Their analytics dashboard offers multi-touch attribution modeling and reporting to measure marketing campaign performance across channels.
- Identity Management - SteelHouse has developed an identity graph that connects cookies, devices, and people for persistent tracking across channels.
- Audience Building - Their platform allows brands to create custom target segments based on contextual, behavioral and demographic data.
Some key features of the SteelHouse platform include cross-device tracking, predictive modeling for custom audience creation, and browse abandonment tools for recovering lost conversions. Major industries they serve include retail, travel, healthcare, and automotive.
SteelHouse Features
Features
- Cross-channel marketing
- Ad retargeting
- Site optimization
- Analytics
- Omnichannel tracking
Pricing
- Subscription-Based
Pros
Helps brands engage customers across devices
Provides insights into marketing performance
Offers customizable solutions
Cons
Can be complex for smaller brands
Requires technical expertise
Less flexible pricing than some competitors
Official Links
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