IBM Digital Analytics
IBM Digital Analytics is a web analytics platform that allows companies to track and analyze data about their website and mobile app usage. It provides insights into visitor behavior, conversion tracking, A/B testing, and more.
web-analytics
usage-tracking
behavior-analysis
conversion-tracking
ab-testing
IBM Digital Analytics: Web Analytics Platform
IBM Digital Analytics is a web analytics platform that allows companies to track and analyze data about their website and mobile app usage. It provides insights into visitor behavior, conversion tracking, A/B testing, and more.
What is IBM Digital Analytics?
IBM Digital Analytics is a powerful web analytics platform used by companies to track and analyze usage data for their websites and mobile apps. Some key features and benefits of IBM Digital Analytics include:
- In-depth analysis of visitor behavior - track page views, clicks, conversions, scroll depth and more to understand how visitors interact with your sites.
- A/B and multivariate testing - create variations of site content to test and optimize conversion rates and visitor engagement.
- Segmentation - break down analytics data by location, age, referral source and other attributes to uncover trends.
- Data visualization and dashboards - view easy-to-understand performance metrics and share reports with stakeholders.
- Integrations - connect IBM Digital Analytics to other IBM solutions like Watson Customer Experience Analytics for deeper insights.
- Scalability - track analytics for high-traffic websites with billions of monthly page views with minimal impact on site performance.
- Data governance - tools like data collection, filtering and masking help comply with privacy regulations.
- Mobile app analytics - measure and optimize usage of iOS, Android and cross-platform apps.
Overall, IBM Digital Analytics provides enterprise-grade capabilities for understanding detailed website and mobile app usage patterns to improve customer experience and business performance.
IBM Digital Analytics Features
Features
- Clickstream data collection
- Real-time analytics
- A/B testing
- Funnel analysis
- Segmentation
- Integrations with marketing platforms
Pricing
- Subscription-Based
- Pay-As-You-Go
Pros
Powerful analytics capabilities
Flexible implementation options
Robust data security
Scales to handle large data volumes
Integrates with other IBM solutions
Cons
Can be complex for non-technical users
Requires expertise to configure
Higher cost than some alternative tools
Official Links
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