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Google Analytics vs Snowplow Analytics

A side-by-side look at Google Analytics and Snowplow Analytics. For an in-depth review of either product, follow the links below.

Google Analytics

Google Analytics

Online Services

Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.

web-analyticstraffic-trackingbehavior-analytics
Snowplow Analytics

Snowplow Analytics

Business & Commerce

Snowplow Analytics is an open-source web analytics platform that allows you to collect granular data on user behavior and actions. It empowers you to own and control your data through batch pipeline processing into your own data warehouse.

analyticsdata-collectionuser-behavior-tracking