Google Analytics vs umami

Struggling to choose between Google Analytics and umami? Both products offer unique advantages, making it a tough decision.

Google Analytics is a Online Services solution with tags like web-analytics, traffic-tracking, behavior-analytics.

It boasts features such as Real-time reporting, Customizable dashboards, Goal and funnel tracking, Ecommerce tracking, Custom segments, Audience insights, Integrations and pros including Free version available, Powerful and customizable, Easy to use interface, Real-time data, Robust reporting features, Integrates with other Google products.

On the other hand, umami is a Online Services product tagged with analytics, tracking, traffic, dashboards, reports, open-source.

Its standout features include Open source web analytics tool, Tracks page views and unique visitors, Provides dashboards and reports for traffic analysis, Easy to install and use, Fast and lightweight design, and it shines with pros like Free and open source, Simple and easy to use, Focused on privacy, Lightweight and fast, Customizable and extensible.

Feature	Google Analytics	umami
Overall Score	1	N/A
Primary Category	Online Services	Online Services

Product Overview

Google Analytics

Description: Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.

umami

Description: Umami is an open source web analytics tool focused on simplicity and privacy. It tracks page views and unique visitors and provides dashboards and reports to analyze traffic to your site. It is easy to install and use, with a fast and lightweight design.

Key Features Comparison

Google Analytics Features

• Real-time reporting
• Customizable dashboards
• Goal and funnel tracking
• Ecommerce tracking
• Custom segments
• Audience insights
• Integrations

umami Features

• Open source web analytics tool
• Tracks page views and unique visitors
• Provides dashboards and reports for traffic analysis
• Easy to install and use
• Fast and lightweight design

Pros & Cons Analysis

Google Analytics

Pros

• Free version available
• Powerful and customizable
• Easy to use interface
• Real-time data
• Robust reporting features
• Integrates with other Google products

Cons

• Can be overwhelming for beginners
• Requires technical setup
• Limits on number of hits for free version
• No offline tracking in free version
• Relies heavily on cookies

umami

Pros

• Free and open source
• Simple and easy to use
• Focused on privacy
• Lightweight and fast
• Customizable and extensible

Cons

• Limited built-in features compared to paid tools
• Requires some technical knowledge to set up and manage
• Lacks support and documentation
• Not suitable for large, complex sites

Pricing Comparison

Google Analytics

• Free
• Subscription-Based

umami

• Open Source
• Free