Measured Inc. vs Google Analytics

Struggling to choose between Measured Inc. and Google Analytics? Both products offer unique advantages, making it a tough decision.

Measured Inc. is a Business & Commerce solution with tags like conversion-tracking, analytics, reporting.

It boasts features such as Conversion tracking, Reporting and analytics, Multi-channel data integration, Funnel analysis, Customizable dashboards, Segmentation and targeting, A/B testing and pros including Flexible and customizable analytics platform, Ability to connect data from various marketing channels, Comprehensive conversion tracking and reporting, Intuitive user interface, Scalable for businesses of all sizes.

On the other hand, Google Analytics is a Online Services product tagged with web-analytics, traffic-tracking, behavior-analytics.

Its standout features include Real-time reporting, Customizable dashboards, Goal and funnel tracking, Ecommerce tracking, Custom segments, Audience insights, Integrations, and it shines with pros like Free version available, Powerful and customizable, Easy to use interface, Real-time data, Robust reporting features, Integrates with other Google products.

Feature	Measured Inc.	Google Analytics
Overall Score	N/A	1
Primary Category	Business & Commerce	Online Services

Product Overview

Measured Inc.

Description: Measured is a flexible analytics platform that helps you set up conversion tracking and reports to better understand your website visitors and customers. It allows you to connect data from different marketing channels to get full-funnel insight.

Google Analytics

Description: Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.

Key Features Comparison

Measured Inc. Features

• Conversion tracking
• Reporting and analytics
• Multi-channel data integration
• Funnel analysis
• Customizable dashboards
• Segmentation and targeting
• A/B testing

Google Analytics Features

• Real-time reporting
• Customizable dashboards
• Goal and funnel tracking
• Ecommerce tracking
• Custom segments
• Audience insights
• Integrations

Pros & Cons Analysis

Measured Inc.

Pros

• Flexible and customizable analytics platform
• Ability to connect data from various marketing channels
• Comprehensive conversion tracking and reporting
• Intuitive user interface
• Scalable for businesses of all sizes

Cons

• May require some technical expertise to set up
• Limited free plan with restricted features
• Pricing can be on the higher end for smaller businesses

Google Analytics

Pros

• Free version available
• Powerful and customizable
• Easy to use interface
• Real-time data
• Robust reporting features
• Integrates with other Google products

Cons

• Can be overwhelming for beginners
• Requires technical setup
• Limits on number of hits for free version
• No offline tracking in free version
• Relies heavily on cookies

Pricing Comparison

Measured Inc.

• Freemium
• Subscription-Based

Google Analytics

• Free
• Subscription-Based