Tractific vs Google Analytics

Struggling to choose between Tractific and Google Analytics? Both products offer unique advantages, making it a tough decision.

Tractific is a Business & Commerce solution with tags like route-planning, optimization, supply-chain, logistics, delivery-routes, fuel-costs.

It boasts features such as Route optimization, Vehicle routing, Dispatch management, Delivery scheduling, Geocoding, Real-time tracking, Fuel cost savings and pros including Saves time planning routes, Reduces miles driven, Lowers fuel costs, Increases number of deliveries per day, Easy to use interface, Integrates with GPS and telematics.

On the other hand, Google Analytics is a Online Services product tagged with web-analytics, traffic-tracking, behavior-analytics.

Its standout features include Real-time reporting, Customizable dashboards, Goal and funnel tracking, Ecommerce tracking, Custom segments, Audience insights, Integrations, and it shines with pros like Free version available, Powerful and customizable, Easy to use interface, Real-time data, Robust reporting features, Integrates with other Google products.

Feature	Tractific	Google Analytics
Overall Score	N/A	1
Primary Category	Business & Commerce	Online Services

Product Overview

Tractific

Description: Tractific is a route planning and optimization software for supply chain and logistics companies. It allows users to efficiently plan delivery routes, reduce miles driven, and cut fuel costs.

Google Analytics

Description: Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.

Key Features Comparison

Tractific Features

• Route optimization
• Vehicle routing
• Dispatch management
• Delivery scheduling
• Geocoding
• Real-time tracking
• Fuel cost savings

Google Analytics Features

• Real-time reporting
• Customizable dashboards
• Goal and funnel tracking
• Ecommerce tracking
• Custom segments
• Audience insights
• Integrations

Pros & Cons Analysis

Tractific

Pros

• Saves time planning routes
• Reduces miles driven
• Lowers fuel costs
• Increases number of deliveries per day
• Easy to use interface
• Integrates with GPS and telematics

Cons

• Can be expensive for smaller fleets
• Requires training and onboarding
• May require integration with other systems
• Optimization engine can be rigid

Google Analytics

Pros

• Free version available
• Powerful and customizable
• Easy to use interface
• Real-time data
• Robust reporting features
• Integrates with other Google products

Cons

• Can be overwhelming for beginners
• Requires technical setup
• Limits on number of hits for free version
• No offline tracking in free version
• Relies heavily on cookies

Pricing Comparison

Tractific

• Subscription-Based

Google Analytics

• Free
• Subscription-Based