What is PostHog?
PostHog is an open-source product analytics platform built for developers. It allows you to understand user behavior on your website or mobile app by providing insights into event tracking, feature usage, funnels, and cohort analysis.
Key features of PostHog include:
- Open-source - PostHog is fully open-source, allowing you to host it yourself and customize it.
- Easy event tracking - Track events like button clicks, page views, and anything else to understand usage.
- Feature flags - Launch and test new features with a subset of users.
- Funnels - Visualize conversion funnels to see where users are dropping off.
- Cohorts - Analyze how different user segments experience your product over time.
- Integrations - Connect PostHog to other tools like Salesforce, Slack, database warehouses and more.
Overall, PostHog aims to be a developer-friendly, self-hosted alternative to tools like Amplitude, Mixpanel and Heap. Its open-source nature provides flexibility to customize and own your product analytics stack.