Google Analytics vs PostHog

Struggling to choose between Google Analytics and PostHog? Both products offer unique advantages, making it a tough decision.

Google Analytics is a Online Services solution with tags like web-analytics, traffic-tracking, behavior-analytics.

It boasts features such as Real-time reporting, Customizable dashboards, Goal and funnel tracking, Ecommerce tracking, Custom segments, Audience insights, Integrations and pros including Free version available, Powerful and customizable, Easy to use interface, Real-time data, Robust reporting features, Integrates with other Google products.

On the other hand, PostHog is a Ai Tools & Services product tagged with analytics, user-behavior-tracking, event-tracking, funnel-analysis, cohort-analysis.

Its standout features include Event tracking, Feature usage analysis, Funnel visualization, Cohort analysis, and it shines with pros like Open source and self-hosted, Easy to set up and use, Powerful analytics capabilities, Great for understanding user behavior.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Google Analytics

Google Analytics

Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.

Categories:
Online Services Analytics
web-analytics traffic-tracking behavior-analytics

Google Analytics Features

  1. Real-time reporting
  2. Customizable dashboards
  3. Goal and funnel tracking
  4. Ecommerce tracking
  5. Custom segments
  6. Audience insights
  7. Integrations

Pricing

  • Free
  • Subscription-Based

Pros

Free version available

Powerful and customizable

Easy to use interface

Real-time data

Robust reporting features

Integrates with other Google products

Cons

Can be overwhelming for beginners

Requires technical setup

Limits on number of hits for free version

No offline tracking in free version

Relies heavily on cookies

PostHog

PostHog

PostHog is an open-source product analytics platform that helps you understand user behavior on your website or mobile app. It provides easy event tracking, feature usage analysis, funnel visualization, and cohort analysis.

Categories:
Ai Tools & Services Analytics
analytics user-behavior-tracking event-tracking funnel-analysis cohort-analysis

PostHog Features

  1. Event tracking
  2. Feature usage analysis
  3. Funnel visualization
  4. Cohort analysis

Pricing

  • Open Source

Pros

Open source and self-hosted

Easy to set up and use

Powerful analytics capabilities

Great for understanding user behavior

Cons

Lacks some advanced features of paid tools

Requires technical expertise to install and manage

Smaller community than some alternatives