Matomo vs Google Analytics

Struggling to choose between Matomo and Google Analytics? Both products offer unique advantages, making it a tough decision.

Matomo is a Online Services solution with tags like analytics, tracking, privacy, opensource.

It boasts features such as Real-time analytics, Customizable dashboards, Goal and funnel tracking, Heatmaps, A/B testing, Custom segments, API access, Plugin ecosystem and pros including Open source and self-hosted, Strong focus on privacy, Powerful free community edition, Highly customizable and extensible.

On the other hand, Google Analytics is a Online Services product tagged with web-analytics, traffic-tracking, behavior-analytics.

Its standout features include Real-time reporting, Customizable dashboards, Goal and funnel tracking, Ecommerce tracking, Custom segments, Audience insights, Integrations, and it shines with pros like Free version available, Powerful and customizable, Easy to use interface, Real-time data, Robust reporting features, Integrates with other Google products.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Matomo

Matomo

Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Categories:
Online Services Web Analytics
analytics tracking privacy opensource

Matomo Features

  1. Real-time analytics
  2. Customizable dashboards
  3. Goal and funnel tracking
  4. Heatmaps
  5. A/B testing
  6. Custom segments
  7. API access
  8. Plugin ecosystem

Pricing

  • Open Source
  • Freemium
  • Subscription-Based

Pros

Open source and self-hosted

Strong focus on privacy

Powerful free community edition

Highly customizable and extensible

Cons

Steeper learning curve than some tools

Requires technical expertise to set up and manage

Limited support options

Google Analytics

Google Analytics

Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.

Categories:
Online Services Analytics
web-analytics traffic-tracking behavior-analytics

Google Analytics Features

  1. Real-time reporting
  2. Customizable dashboards
  3. Goal and funnel tracking
  4. Ecommerce tracking
  5. Custom segments
  6. Audience insights
  7. Integrations

Pricing

  • Free
  • Subscription-Based

Pros

Free version available

Powerful and customizable

Easy to use interface

Real-time data

Robust reporting features

Integrates with other Google products

Cons

Can be overwhelming for beginners

Requires technical setup

Limits on number of hits for free version

No offline tracking in free version

Relies heavily on cookies