PostHog vs Google Analytics

Struggling to choose between PostHog and Google Analytics? Both products offer unique advantages, making it a tough decision.

PostHog is a Ai Tools & Services solution with tags like analytics, user-behavior-tracking, event-tracking, funnel-analysis, cohort-analysis.

It boasts features such as Event tracking, Feature usage analysis, Funnel visualization, Cohort analysis and pros including Open source and self-hosted, Easy to set up and use, Powerful analytics capabilities, Great for understanding user behavior.

On the other hand, Google Analytics is a Online Services product tagged with web-analytics, traffic-tracking, behavior-analytics.

Its standout features include Real-time reporting, Customizable dashboards, Goal and funnel tracking, Ecommerce tracking, Custom segments, Audience insights, Integrations, and it shines with pros like Free version available, Powerful and customizable, Easy to use interface, Real-time data, Robust reporting features, Integrates with other Google products.

Feature	PostHog	Google Analytics
Overall Score	N/A	1
Primary Category	Ai Tools & Services	Online Services

Product Overview

PostHog

Description: PostHog is an open-source product analytics platform that helps you understand user behavior on your website or mobile app. It provides easy event tracking, feature usage analysis, funnel visualization, and cohort analysis.

Google Analytics

Description: Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.

Key Features Comparison

PostHog Features

• Event tracking
• Feature usage analysis
• Funnel visualization
• Cohort analysis

Google Analytics Features

• Real-time reporting
• Customizable dashboards
• Goal and funnel tracking
• Ecommerce tracking
• Custom segments
• Audience insights
• Integrations

Pros & Cons Analysis

PostHog

Pros

• Open source and self-hosted
• Easy to set up and use
• Powerful analytics capabilities
• Great for understanding user behavior

Cons

• Lacks some advanced features of paid tools
• Requires technical expertise to install and manage
• Smaller community than some alternatives

Google Analytics

Pros

• Free version available
• Powerful and customizable
• Easy to use interface
• Real-time data
• Robust reporting features
• Integrates with other Google products

Cons

• Can be overwhelming for beginners
• Requires technical setup
• Limits on number of hits for free version
• No offline tracking in free version
• Relies heavily on cookies

Pricing Comparison

PostHog

• Open Source

Google Analytics

• Free
• Subscription-Based