What is Oribi?
Oribi is a marketing analytics platform designed specifically for small businesses and startups. It provides easy-to-understand reports and insights without requiring expertise in data analysis or coding.
Some key features of Oribi include:
- Intuitive dashboard showing key metrics like website traffic, lead generation, sales revenue, etc.
- In-depth reports on marketing campaign performance across channels like email, social media, SEM, etc.
- segmentation tools to analyze user behavior based on parameters like location, device, referral source etc.
- Integration with popular platforms like Google Analytics, Facebook, Shopify etc to pull data into Oribi
- Automated insights and recommendations to improve marketing ROI
- Easy-to-use interface requiring no coding or analytics skills
Oribi is suited for small business owners, marketers, agencies and startups who want to track the performance of their marketing efforts without needing a dedicated analyst. Its automated insights can help them optimize their campaigns and strategies to grow their business. Being affordable and easy to use, it makes marketing analytics accessible even for non-technical teams with small budgets.