KISSmetrics vs Google Analytics

Struggling to choose between KISSmetrics and Google Analytics? Both products offer unique advantages, making it a tough decision.

KISSmetrics is a Business & Commerce solution with tags like analytics, customer-analytics, engagement, funnel-analysis, cohort-analysis, customer-retention.

It boasts features such as Track customer behavior across websites, mobile apps, etc, Provide insights into customer journeys, funnel analysis, cohort analysis, etc, Integration with over 100 other tools and platforms, A/B testing, Funnel visualization, Retention analysis, Segmentation, Email and push notification integration and pros including Powerful analytics and segmentation capabilities, Easy to use and integrate, Good for understanding customer journeys and funnels, Flexible pricing options.

On the other hand, Google Analytics is a Online Services product tagged with web-analytics, traffic-tracking, behavior-analytics.

Its standout features include Real-time reporting, Customizable dashboards, Goal and funnel tracking, Ecommerce tracking, Custom segments, Audience insights, Integrations, and it shines with pros like Free version available, Powerful and customizable, Easy to use interface, Real-time data, Robust reporting features, Integrates with other Google products.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.