KISSmetrics vs Google Analytics

Struggling to choose between KISSmetrics and Google Analytics? Both products offer unique advantages, making it a tough decision.

KISSmetrics is a Business & Commerce solution with tags like analytics, customer-analytics, engagement, funnel-analysis, cohort-analysis, customer-retention.

It boasts features such as Track customer behavior across websites, mobile apps, etc, Provide insights into customer journeys, funnel analysis, cohort analysis, etc, Integration with over 100 other tools and platforms, A/B testing, Funnel visualization, Retention analysis, Segmentation, Email and push notification integration and pros including Powerful analytics and segmentation capabilities, Easy to use and integrate, Good for understanding customer journeys and funnels, Flexible pricing options.

On the other hand, Google Analytics is a Online Services product tagged with web-analytics, traffic-tracking, behavior-analytics.

Its standout features include Real-time reporting, Customizable dashboards, Goal and funnel tracking, Ecommerce tracking, Custom segments, Audience insights, Integrations, and it shines with pros like Free version available, Powerful and customizable, Easy to use interface, Real-time data, Robust reporting features, Integrates with other Google products.

Feature	KISSmetrics	Google Analytics
Overall Score	N/A	1
Primary Category	Business & Commerce	Online Services

Product Overview

KISSmetrics

Description: KISSmetrics is a customer analytics and engagement platform that allows companies to track customer behavior across websites, mobile apps, and other platforms. It provides insights into customer journeys, funnel analysis, cohort analysis, and customer retention.

Google Analytics

Description: Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.

Key Features Comparison

KISSmetrics Features

• Track customer behavior across websites, mobile apps, etc
• Provide insights into customer journeys, funnel analysis, cohort analysis, etc
• Integration with over 100 other tools and platforms
• A/B testing
• Funnel visualization
• Retention analysis
• Segmentation
• Email and push notification integration

Google Analytics Features

• Real-time reporting
• Customizable dashboards
• Goal and funnel tracking
• Ecommerce tracking
• Custom segments
• Audience insights
• Integrations

Pros & Cons Analysis

KISSmetrics

Pros

• Powerful analytics and segmentation capabilities
• Easy to use and integrate
• Good for understanding customer journeys and funnels
• Flexible pricing options

Cons

• Can get expensive at higher tiers
• Setup and implementation can be complex
• Limited free plan options
• Not as full-featured as some enterprise-level tools

Google Analytics

Pros

• Free version available
• Powerful and customizable
• Easy to use interface
• Real-time data
• Robust reporting features
• Integrates with other Google products

Cons

• Can be overwhelming for beginners
• Requires technical setup
• Limits on number of hits for free version
• No offline tracking in free version
• Relies heavily on cookies

Pricing Comparison

KISSmetrics

• Freemium
• Subscription-Based

Google Analytics

• Free
• Subscription-Based