Open Web Analytics vs Google Analytics

Struggling to choose between Open Web Analytics and Google Analytics? Both products offer unique advantages, making it a tough decision.

Open Web Analytics is a Business & Commerce solution with tags like open-source, web-analytics, traffic-tracking, usage-analytics.

It boasts features such as Open source web analytics software, Easy to install and configure, Tracks website visitors and traffic sources, Provides reports on visits, page views, referrers, search keywords, Customizable dashboards and reporting, Event and goal tracking, Support for A/B testing, API for data export and integration, Works with MySQL, PostgreSQL and MS SQL databases and pros including Free and open source, Easy to set up and use, Provides core web analytics functionality, Customizable and extensible, Self-hosted - you control your data, Active development community.

On the other hand, Google Analytics is a Online Services product tagged with web-analytics, traffic-tracking, behavior-analytics.

Its standout features include Real-time reporting, Customizable dashboards, Goal and funnel tracking, Ecommerce tracking, Custom segments, Audience insights, Integrations, and it shines with pros like Free version available, Powerful and customizable, Easy to use interface, Real-time data, Robust reporting features, Integrates with other Google products.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Open Web Analytics

Open Web Analytics

Open Web Analytics (OWA) is an open source web analytics software that allows you to track and analyze traffic on your website. It is designed to be easy to install and use, while providing detailed analytics reports.

Categories:
open-source web-analytics traffic-tracking usage-analytics

Open Web Analytics Features

  1. Open source web analytics software
  2. Easy to install and configure
  3. Tracks website visitors and traffic sources
  4. Provides reports on visits, page views, referrers, search keywords
  5. Customizable dashboards and reporting
  6. Event and goal tracking
  7. Support for A/B testing
  8. API for data export and integration
  9. Works with MySQL, PostgreSQL and MS SQL databases

Pricing

  • Open Source

Pros

Free and open source

Easy to set up and use

Provides core web analytics functionality

Customizable and extensible

Self-hosted - you control your data

Active development community

Cons

Less features than commercial solutions

Requires technical expertise to install and manage

Limited support options

Not as user friendly as some tools

Potential security risks if not updated regularly


Google Analytics

Google Analytics

Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.

Categories:
web-analytics traffic-tracking behavior-analytics

Google Analytics Features

  1. Real-time reporting
  2. Customizable dashboards
  3. Goal and funnel tracking
  4. Ecommerce tracking
  5. Custom segments
  6. Audience insights
  7. Integrations

Pricing

  • Free
  • Subscription-Based

Pros

Free version available

Powerful and customizable

Easy to use interface

Real-time data

Robust reporting features

Integrates with other Google products

Cons

Can be overwhelming for beginners

Requires technical setup

Limits on number of hits for free version

No offline tracking in free version

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