Open Web Analytics vs Google Analytics

Struggling to choose between Open Web Analytics and Google Analytics? Both products offer unique advantages, making it a tough decision.

Open Web Analytics is a Business & Commerce solution with tags like open-source, web-analytics, traffic-tracking, usage-analytics.

It boasts features such as Open source web analytics software, Easy to install and configure, Tracks website visitors and traffic sources, Provides reports on visits, page views, referrers, search keywords, Customizable dashboards and reporting, Event and goal tracking, Support for A/B testing, API for data export and integration, Works with MySQL, PostgreSQL and MS SQL databases and pros including Free and open source, Easy to set up and use, Provides core web analytics functionality, Customizable and extensible, Self-hosted - you control your data, Active development community.

On the other hand, Google Analytics is a Online Services product tagged with web-analytics, traffic-tracking, behavior-analytics.

Its standout features include Real-time reporting, Customizable dashboards, Goal and funnel tracking, Ecommerce tracking, Custom segments, Audience insights, Integrations, and it shines with pros like Free version available, Powerful and customizable, Easy to use interface, Real-time data, Robust reporting features, Integrates with other Google products.

Feature	Open Web Analytics	Google Analytics
Overall Score	N/A	1
Primary Category	Business & Commerce	Online Services

Product Overview

Open Web Analytics

Description: Open Web Analytics (OWA) is an open source web analytics software that allows you to track and analyze traffic on your website. It is designed to be easy to install and use, while providing detailed analytics reports.

Google Analytics

Description: Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.

Key Features Comparison

Open Web Analytics Features

• Open source web analytics software
• Easy to install and configure
• Tracks website visitors and traffic sources
• Provides reports on visits, page views, referrers, search keywords
• Customizable dashboards and reporting
• Event and goal tracking
• Support for A/B testing
• API for data export and integration
• Works with MySQL, PostgreSQL and MS SQL databases

Google Analytics Features

• Real-time reporting
• Customizable dashboards
• Goal and funnel tracking
• Ecommerce tracking
• Custom segments
• Audience insights
• Integrations

Pros & Cons Analysis

Open Web Analytics

Pros

• Free and open source
• Easy to set up and use
• Provides core web analytics functionality
• Customizable and extensible
• Self-hosted - you control your data
• Active development community

Cons

• Less features than commercial solutions
• Requires technical expertise to install and manage
• Limited support options
• Not as user friendly as some tools
• Potential security risks if not updated regularly

Google Analytics

Pros

• Free version available
• Powerful and customizable
• Easy to use interface
• Real-time data
• Robust reporting features
• Integrates with other Google products

Cons

• Can be overwhelming for beginners
• Requires technical setup
• Limits on number of hits for free version
• No offline tracking in free version
• Relies heavily on cookies

Pricing Comparison

Open Web Analytics

• Open Source

Google Analytics

• Free
• Subscription-Based