Open Web Analytics vs Freshlytics

Struggling to choose between Open Web Analytics and Freshlytics? Both products offer unique advantages, making it a tough decision.

Open Web Analytics is a Business & Commerce solution with tags like open-source, web-analytics, traffic-tracking, usage-analytics.

It boasts features such as Open source web analytics software, Easy to install and configure, Tracks website visitors and traffic sources, Provides reports on visits, page views, referrers, search keywords, Customizable dashboards and reporting, Event and goal tracking, Support for A/B testing, API for data export and integration, Works with MySQL, PostgreSQL and MS SQL databases and pros including Free and open source, Easy to set up and use, Provides core web analytics functionality, Customizable and extensible, Self-hosted - you control your data, Active development community.

On the other hand, Freshlytics is a Business & Commerce product tagged with analytics, ecommerce, conversion-optimization.

Its standout features include Real-time analytics dashboard, Heatmaps to see user clicks, A/B testing, Funnel analysis, Segmentation, Predictive analytics, Integrations with ecommerce platforms, and it shines with pros like Easy to set up and use, Affordable pricing, Good customer support, Useful features for optimizing conversions.

Feature	Open Web Analytics	Freshlytics
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

Open Web Analytics

Description: Open Web Analytics (OWA) is an open source web analytics software that allows you to track and analyze traffic on your website. It is designed to be easy to install and use, while providing detailed analytics reports.

Freshlytics

Description: Freshlytics is an analytics and conversion optimization software designed for ecommerce stores. It provides insights into website traffic, sales funnels, customer behavior, and product performance to help online businesses increase conversions and revenue.

Key Features Comparison

Open Web Analytics Features

• Open source web analytics software
• Easy to install and configure
• Tracks website visitors and traffic sources
• Provides reports on visits, page views, referrers, search keywords
• Customizable dashboards and reporting
• Event and goal tracking
• Support for A/B testing
• API for data export and integration
• Works with MySQL, PostgreSQL and MS SQL databases

Freshlytics Features

• Real-time analytics dashboard
• Heatmaps to see user clicks
• A/B testing
• Funnel analysis
• Segmentation
• Predictive analytics
• Integrations with ecommerce platforms

Pros & Cons Analysis

Open Web Analytics

Pros

• Free and open source
• Easy to set up and use
• Provides core web analytics functionality
• Customizable and extensible
• Self-hosted - you control your data
• Active development community

Cons

• Less features than commercial solutions
• Requires technical expertise to install and manage
• Limited support options
• Not as user friendly as some tools
• Potential security risks if not updated regularly

Freshlytics

Pros

• Easy to set up and use
• Affordable pricing
• Good customer support
• Useful features for optimizing conversions

Cons

• Limited customization options
• Can be slow to load reports
• Mobile app needs improvement

Pricing Comparison

Open Web Analytics

• Open Source

Freshlytics

• Freemium
• Subscription-Based