Google Analytics vs Freshlytics

Struggling to choose between Google Analytics and Freshlytics? Both products offer unique advantages, making it a tough decision.

Google Analytics is a Online Services solution with tags like web-analytics, traffic-tracking, behavior-analytics.

It boasts features such as Real-time reporting, Customizable dashboards, Goal and funnel tracking, Ecommerce tracking, Custom segments, Audience insights, Integrations and pros including Free version available, Powerful and customizable, Easy to use interface, Real-time data, Robust reporting features, Integrates with other Google products.

On the other hand, Freshlytics is a Business & Commerce product tagged with analytics, ecommerce, conversion-optimization.

Its standout features include Real-time analytics dashboard, Heatmaps to see user clicks, A/B testing, Funnel analysis, Segmentation, Predictive analytics, Integrations with ecommerce platforms, and it shines with pros like Easy to set up and use, Affordable pricing, Good customer support, Useful features for optimizing conversions.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Google Analytics

Google Analytics

Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.

Categories:
web-analytics traffic-tracking behavior-analytics

Google Analytics Features

  1. Real-time reporting
  2. Customizable dashboards
  3. Goal and funnel tracking
  4. Ecommerce tracking
  5. Custom segments
  6. Audience insights
  7. Integrations

Pricing

  • Free
  • Subscription-Based

Pros

Free version available

Powerful and customizable

Easy to use interface

Real-time data

Robust reporting features

Integrates with other Google products

Cons

Can be overwhelming for beginners

Requires technical setup

Limits on number of hits for free version

No offline tracking in free version

Relies heavily on cookies


Freshlytics

Freshlytics

Freshlytics is an analytics and conversion optimization software designed for ecommerce stores. It provides insights into website traffic, sales funnels, customer behavior, and product performance to help online businesses increase conversions and revenue.

Categories:
analytics ecommerce conversion-optimization

Freshlytics Features

  1. Real-time analytics dashboard
  2. Heatmaps to see user clicks
  3. A/B testing
  4. Funnel analysis
  5. Segmentation
  6. Predictive analytics
  7. Integrations with ecommerce platforms

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to set up and use

Affordable pricing

Good customer support

Useful features for optimizing conversions

Cons

Limited customization options

Can be slow to load reports

Mobile app needs improvement