Google Analytics vs Freshlytics

Struggling to choose between Google Analytics and Freshlytics? Both products offer unique advantages, making it a tough decision.

Google Analytics is a Online Services solution with tags like web-analytics, traffic-tracking, behavior-analytics.

It boasts features such as Real-time reporting, Customizable dashboards, Goal and funnel tracking, Ecommerce tracking, Custom segments, Audience insights, Integrations and pros including Free version available, Powerful and customizable, Easy to use interface, Real-time data, Robust reporting features, Integrates with other Google products.

On the other hand, Freshlytics is a Business & Commerce product tagged with analytics, ecommerce, conversion-optimization.

Its standout features include Real-time analytics dashboard, Heatmaps to see user clicks, A/B testing, Funnel analysis, Segmentation, Predictive analytics, Integrations with ecommerce platforms, and it shines with pros like Easy to set up and use, Affordable pricing, Good customer support, Useful features for optimizing conversions.

Feature	Google Analytics	Freshlytics
Overall Score	1	N/A
Primary Category	Online Services	Business & Commerce

Product Overview

Google Analytics

Description: Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.

Freshlytics

Description: Freshlytics is an analytics and conversion optimization software designed for ecommerce stores. It provides insights into website traffic, sales funnels, customer behavior, and product performance to help online businesses increase conversions and revenue.

Key Features Comparison

Google Analytics Features

• Real-time reporting
• Customizable dashboards
• Goal and funnel tracking
• Ecommerce tracking
• Custom segments
• Audience insights
• Integrations

Freshlytics Features

• Real-time analytics dashboard
• Heatmaps to see user clicks
• A/B testing
• Funnel analysis
• Segmentation
• Predictive analytics
• Integrations with ecommerce platforms

Pros & Cons Analysis

Google Analytics

Pros

• Free version available
• Powerful and customizable
• Easy to use interface
• Real-time data
• Robust reporting features
• Integrates with other Google products

Cons

• Can be overwhelming for beginners
• Requires technical setup
• Limits on number of hits for free version
• No offline tracking in free version
• Relies heavily on cookies

Freshlytics

Pros

• Easy to set up and use
• Affordable pricing
• Good customer support
• Useful features for optimizing conversions

Cons

• Limited customization options
• Can be slow to load reports
• Mobile app needs improvement

Pricing Comparison

Google Analytics

• Free
• Subscription-Based

Freshlytics

• Freemium
• Subscription-Based