Google AdWords vs Media.net

Google AdWords

Description: Google AdWords is Google's advertising platform that allows businesses to create targeted ads that appear on Google Search and the Google Display Network. It uses a pay-per-click pricing model.

Type: software

Media.net

Description: Media.net is an ad tech company that provides online publishers and app developers access to a contextual ad network. Their technology analyzes web page content to deliver relevant, unobtrusive ads.

Type: software

Google AdWords Features

• Keyword targeting
• Location targeting
• Device targeting
• Remarketing
• Ad extensions
• Split testing
• Automated bidding
• Analytics and reporting

Media.net Features

• Contextual ad network
• Ad optimization technology
• Mobile and in-app ad monetization
• Header bidding technology
• Ad mediation platform