Google Alerts vs Brand24

Struggling to choose between Google Alerts and Brand24? Both products offer unique advantages, making it a tough decision.

Google Alerts is a Online Services solution with tags like web-monitoring, search-alerts, email-notifications.

It boasts features such as Customizable search queries, Automated email alerts, Tracking of new web content, Monitoring of topics, companies, people, etc., Ability to track mentions and updates across the web and pros including Free to use, Easy to set up and manage alerts, Provides timely notifications of new relevant content, Useful for reputation management, research, and content discovery.

On the other hand, Brand24 is a Online Services product tagged with social-media, monitoring, analytics, brand-management.

Its standout features include Real-time social media monitoring, Customizable alerts and reports, Sentiment analysis, Competitive benchmarking, Influence marketing, Social listening and analytics, and it shines with pros like User-friendly interface, Powerful analytics and reporting, Broad coverage of social platforms, Customizable alerts, Good customer support.

Feature	Google Alerts	Brand24
Overall Score	N/A	N/A
Primary Category	Online Services	Online Services

Product Overview

Google Alerts

Description: Google Alerts is a free service from Google that sends emails notifying users when new web content matching their search terms is indexed. Users can set up alerts around topics, companies, people, etc. to monitor new mentions and updates across the web.

Brand24

Description: Brand24 is a social media monitoring tool that allows users to track mentions of their brand, products, competitors, and keywords across social platforms like Facebook, Twitter, Instagram, etc. It provides real-time alerts, customizable reports, and data analytics.

Key Features Comparison

Google Alerts Features

• Customizable search queries
• Automated email alerts
• Tracking of new web content
• Monitoring of topics, companies, people, etc.
• Ability to track mentions and updates across the web

Brand24 Features

• Real-time social media monitoring
• Customizable alerts and reports
• Sentiment analysis
• Competitive benchmarking
• Influence marketing
• Social listening and analytics

Pros & Cons Analysis

Google Alerts

Pros

• Free to use
• Easy to set up and manage alerts
• Provides timely notifications of new relevant content
• Useful for reputation management, research, and content discovery

Cons

• Limited to 1,000 alerts per user
• Alerts can sometimes be inaccurate or irrelevant
• No advanced monitoring or analytical features

Brand24

Pros

• User-friendly interface
• Powerful analytics and reporting
• Broad coverage of social platforms
• Customizable alerts
• Good customer support

Cons

• Expensive for small businesses
• Limited historical data in basic plan
• No image recognition
• Steep learning curve

Pricing Comparison

Google Alerts

• Free

Brand24

• Subscription-Based