Brand24

Brand24

Brand24 is a social media monitoring tool that allows users to track mentions of their brand, products, competitors, and keywords across social platforms like Facebook, Twitter, Instagram, etc. It provides real-time alerts, customizable reports, and data analytics.
Brand24 image
social-media monitoring analytics brand-management

Brand24: Social Media Monitoring Tool

Brand24 is a social media monitoring tool that allows users to track mentions of their brand, products, competitors, and keywords across social platforms like Facebook, Twitter, Instagram, etc. It provides real-time alerts, customizable reports, and data analytics.

What is Brand24?

Brand24 is a comprehensive social media monitoring and analytics platform used by over 2,500 businesses and agencies worldwide. It allows users to track mentions of their brand, products, services, competitors, keywords, hashtags, and more across social media, news sites, blogs, forums, and reviews sites.

Key features include:

  • Real-time alerts when chosen keywords are mentioned online
  • Customizable dashboards for tracking key metrics and data visualizations
  • In-depth analysis of authors, reach, sentiment, influencers, and more
  • Comparison with competitors through side-by-side metrics
  • Monitoring across 150+ million online sources in over 80 languages
  • Easy report creation and scheduled report delivery
  • CRM and helpdesk integration
  • Customizable workflow rules and team collaboration features
  • API and database export for connecting with other tools

Brand24 positions itself as an all-in-one social media monitoring, analytics, and reporting platform for brands. It goes beyond social listening to provide comprehensive data and insights to improve brand management, guide business decisions, enhance customer service, and understand market dynamics.

Brand24 Features

Features

  1. Real-time social media monitoring
  2. Customizable alerts and reports
  3. Sentiment analysis
  4. Competitive benchmarking
  5. Influence marketing
  6. Social listening and analytics

Pricing

  • Subscription-Based

Pros

User-friendly interface

Powerful analytics and reporting

Broad coverage of social platforms

Customizable alerts

Good customer support

Cons

Expensive for small businesses

Limited historical data in basic plan

No image recognition

Steep learning curve


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